Running head: COMMUNICATION IN PROFESSIONAL CONTEXT Preparing a Music Festival Name of the Student Name of the University Author note
Communication in Professional Context1 Organizing a Music Event The ABC Company is an event management company that deals with arranging music festivals especially. Whether going to any rock marathon or weekend chamber, preparing and developing a plan for a music festival that is outdoor is always exciting. The weather, the music the atmosphere and people present there make the music festival more happening (Turris et al. 2016.) A three day music festival is about to happen at Downtown in Canada. It is going to be an outdoor event where the stage will be set under a retractable roof. For that purpose, a large tent needs to be erected from the municipal parking lot of downtown. Planning the outdoor music festival needs to be done very carefully as it requires a lot of safety measure and legal permission to undergo. Promotion of event, content and logistics form the core of organizing (Luckman, 2016.) Firstly, a list needs to be prepared for the main tasks then the specifics must be finished. Including the designation of time frame is important for the plan and later on it is adjusted accordingly on spot as it often happens that preparation might go slower than the estimated span of time (Westrol et al. 2017.) To develop a successful music event, the feasible steps required to be undertaken are discussion below: Finding a venue: The first and foremost step of organizing the music event is to find a venue. Our company has chosen to host this three day music festival in a parking lot at downtown which will be an outdoor stage with retractable roof. Keeping in mind, the convenience of the both the organizers and attendees, the venue of parking lot has been fixed which has a retractable roof because it is not only easily available and near but also the open roof arrangement will tend to make the area full of crowd a bit less clumsy for fresh air. Now, a large tend needs to be approved from
Communication in Professional Context2 the downtown municipal parking lot so that there is no legal inconvenience from any side (Dury, Novelli & Stott, 2015.) Setting a date: The XYZ date is fixed for the event which will go on for three days. As there is a month left for the event, enough time is generated for selling of the tickets. Minimum four to maximum six weeks makes it enough time for arranging a music festival. Tickets: For any music festival, ticket is the gateway pass to enter the event. The ticket needs to be decided at first. These are to be made either on a home computer or hire someone to make this using a special kind of printing paper. In this music festival going to happen in downtown, the tickets will come with a slip off at end making it look professional. At the front side, it will show the time, venue and date of the event and on the back side, it will show the special attractions and social media handles of the event along with the name of this event organizing company. The price is set to be neutral which is not a high price for advanced purchasing (Lund & Turris, 2017.) The system of pre booking has been arranged which means that the attendees will have to buy the tickets online. It acts as a good way for people to get the tickets and be committed to come on the concert. Advertise: The more advertisement the better is the recognition. This rule is majorly followed in firms like event management. For this downtown music festival, the first advertisement will be made on social media platforms like Facebook, Instagram, Twitter and Google Ads. The news of event will not only be shared on the official handle of the event but also on the handles of people who are associated with making of the event. Though a public relation tea is there but then more of advertisement ad reach makes the amount of publicity more. Apart from that, newspaper ads, hoarding on roads, magazine ads, radio ads on downtown radio station, and tie up with malls
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