The Role of Communication Management in Organizational Success

This report discusses the importance of communication management in business organizations, particularly focusing on building trust before crises, consistently repeating the mission, creating a culture of strategy execution, and the essential presence of a leader. It emphasizes that organizations that communicate effectively with their employees tend to have higher productivity and employee satisfaction, enabling them to achieve greater success. The role of the Chief Communication Officer (CCO) is highlighted as crucial in managing communication, preventing controversies related to change implementation, and contributing to the overall organizational strategy, ultimately safeguarding the organization from potential contingencies and ensuring its success.

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Communication Management
Communication management in the business organization
Introduction
The era of globalization has increased the importance of communication and associated
leaders. Corporate giants as well Small and Medium Enterprises (SMEs) seek their chief
communication officer assume a wide number of responsibilities and capabilities of hyper-
communication. Change is the necessity of time. During the process of change and
transformation, the trust build before the occurrence of crises or change will make or break the
organization (Zerfass & Volk 2018, p. 397). The trust cannot be built during the process of
change; it is a continuous effort that has to be envisaged by the Chief communication officers to
cater to the complex needs of the modern world.
Context
The following points emerge after studying the relevant documents associated with the topic of
communication management
1. The building of trust before crises
It is proved beyond doubt that the organizations which build the trust before crises tend to deal
better while implementing the change. The trust is built through transparency, accountability,
good corporate governance, and effective leadership skills. these traits help the organization
tolerate the mayhem of heydays.
2. Repeating the mission consistently
It is proved that if the strategies or mission are repeated consistently by the chief
communication officer, the performance of the employees get improved and the organization
yield better results at the end of the fiscal year (Kim 2018, p. 451). The continuous repeating of
strategy and mission keeps the employees motivated and they tend to obey and respect their
leaders. The CEOs of reputed international companies rely on Chief Communicating officer to
manage communication before, during and after the transformation.
3. Creating a culture of strategy execution
The chief communicating officer is responsible for creating a good work culture in the
organization. They keep the employees delighted and satisfactory and maintain the work culture
of the organization. The essential attributes related to the strategy of the organizations are

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valued. The objectives of the organization are followed and leaders are valued for their
invaluable contribution.
4. Essential presence of a leader
There must be a leader in every organization to communicate the essential ideas properly to
every stakeholder in general and employees, in particular (Wolf & Archer 2018, p. 494). Studies
point out that the organizations which have capable CCOs, tend to implement the change in an
effective way. The controversies related to the changes are provided a chance to rake up.
Discussion
The above points substantiate the necessity of CCO in the organization. The work of CCO is
not only to communicate but also keep the organization away from controversies related to the
implementation of change. The work of the COO is related to the overall strategy of the
organization. The COO prevents the organization from any untoward incident or effects of
contingencies.
Conclusion
The organizations in which employees are communicated properly according to exigencies of
time have higher productivity. They have a higher rate of satisfaction among their employees
and this organization has the potential to scale new heights in the business of their respective
industry (Lee & Seltzer, 2018, p. 262).

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References
Kim, Y., 2018. 'Enhancing employee communication behaviors for sensemaking and
sensegiving in crisis situations: Strategic management approach for effective internal crisis
communication'. emeraldinsight, 22(4), pp.451-75.
Lee &.Seltzer, 2018. 'Vicarious interaction: The role of observed online communication in
fostering organization-public relationships'. emerald insight, 22(3), pp.262-79.
Wolf, K. & Archer, C., 2018. 'Public relations at the crossroads: The need to reclaim core public
relations competencies in digital communication'. emeraldinsight, 22(4), pp.494-509.
Zerfass, A. & Volk, S.C., 2018.' How communication department contribute to corporate
suceess: the communications contributions framework'. emeraldinsight, 22(4), pp.397-415.