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Communication Management in the Organization : Assignment

   

Added on  2020-03-16

14 Pages3115 Words44 Views
Management communicationName:Course:

1AbstractMultigenerations within the workplace create conflicts between three types of generations, theBaby Boomer, the Generation X, and the generation Y or the Millennials, who represent theyounger generation. The recruitment, selection, and retention of the younger generation, offerchallenges as well as opportunities, although, it is important for organizations to engage, andmotivate the Millennials as they represent the future leaders.

2Table of contentsIntroduction....................................................................................................31. The characteristics of the multigenerational workforce..............................................................42. The impact of technology on Gen Ys..........................................................................................53. Managing different generations in best workplaces....................................................................63.1 Challenges associated with managing a multigenerational workforce..................................63.2 Benefits of a multigenerational workforce.............................................................................74. Strategies for leading the Millennials to create a better workplace.............................................85. Retention and motivation of the Millennials...............................................................................95.1 Employee retention through internal branding......................................................................95.2 Promoting engagement in the workplace.............................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................11

3IntroductionOrganizations are currently recruiting three different generations, who are diversified in theircharacteristics, experience, and educational levels. Within the next 10 years the majority of theworkforce will be represented in the Generation Y or the Millennials, who is described as thebest educated generation, and the technology savvy generation. The HRM within organizationsshould have plans to recruit, select, and retain the younger generation. This process offerschallenges as well as opportunities as the existence of multigenerations within the workplacecreate conflicts between three types of generations[CITATION Gre16 \l 1033 ]. Managing conflictsbetween the Boomers, who represent the managerial levels, and the Millennials, who representthe younger or new comers is essential, as organizations need the experience of the Boomers andthe technology-driven younger generation. Also, Gen Y is considered as a multi-tasking group ofemployees who are committed to work within teams, optimistic, cultural sense, and like to havefun at work place. The Millennials like the fast based tasks enabled by technology, and constantfeedback from their leaders. Regarding the work life balance, they prefer to engage with familyand friends than to be committed to work [ CITATION Les12 \l 1033 ]. These manners usuallycontradict with the Boomers who tend to work hard and have their traditional way of work.The following section provides an analysis to the multigenerations working within organizations,with a special focus on the Millennials who are considered the future leaders. Challenges,opportunities, and strategies to manage them will be discussed, also, recruitment and motivationthrough employee engagement, and internal branding will be analysed.

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