Communication Management Plan

Added on - 21 Apr 2020

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Table of ContentsIntroduction......................................................................................................................................2Environmental Scanning..................................................................................................................3Strategy............................................................................................................................................5Reputation........................................................................................................................................6Communication Matrix....................................................................................................................7Reach and Impact............................................................................................................................8Evaluation........................................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................11
IntroductionThe communication plan is a policy-driven approach which provides information to the variousstakeholders of an organization. It defines who should be given specific information regardingthe delivery of content, what information can be delivered and what kind of communicationchannels can be used to deliver a certain piece of information (Abdullah & Ahmad, 2011).The present communication plan will be presented to the top table of Uber Inc. It will include theCTO (Chief Technology Officer), Senior Vice President of Business, Senior Vice President ofOperations and Regional General Manager of Australia.The communication management plan identifies what information is needed to be communicatedto different audience. The plan contains various elements such as who has the authority tocommunicate confidential or sensitive information, which communication channels should beused and what are the modes of communication.Communication plan is important in uplifting the image of the organization or in the changemanagement process. In the change management process, the communication plan plays acritical role in breaking down the resistance of the stakeholders or the employees. There areseveral benefits of the communication plan such as a documented strategy is important inguiding the employees at every point (Gold, Hahn & Seuring, 2013). Other than that, with thehelp of documentation, the organization can assure that the objectives of the organization are metand the communication strategy will be continually improved. In this regard, the present report,is focused on the communication strategy in Uber Inc. The organization is suffering from thecommunication issues as it has implemented a non-conventional communication strategy. In the
recent times, there have been several issues such as the accident caused by Uber driver whichinvited huge criticism from others. The company will also suffer in the form of reputation andnegative public image.The IssueIn the present, the organization is struggling with the issue of decreased employee morale as thedrivers are not given adequate employment benefits. The drivers are hired as independentcontractors who are not given any adequate employment benefits during the time of theemployment. In the recent times, the morale of the employees degraded as in the road accidents,the company showed no support for the drivers (Grunert & Traill, 2012). Other than that, thedrivers acknowledge that as they are hired as independent contractors as they will be not beprovided any employment benefits which can be gathered as the permanent employees of theorganization.Environmental ScanningThe external environment of the organization has a substantial role in the brand image of theorganization and its reputation. It is important to identify the external factors which may impactthe operations and the business processes of the organization. The business organizations shouldscan the external factors with the help of frameworks such as PEST analysis.Political Factors: The government of Australia is skeptical of the business model adopted by thecompany. The company has adopted a shared economy model wherein the taxi drivers are hiredas independent contractors and the company keeps a commission for each of the ride. Thegovernment is also concerned whether the rights of the drivers will not be snatched with the
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