Importance of Communication in Implementing Organizational Strategies

This article discusses the significance of communication skills in successfully implementing strategies in organizations. It highlights the role of effective communication in increasing productivity, building strong relationships, and fostering teamwork. The article also explores how communication helps in creating a positive organizational culture and addresses the challenges of cultural differences and conflicts. Additionally, it emphasizes the importance of clear communication in problem-solving and strategy implementation.

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Managing People and Organisation

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Communication skills are critical to successful implement the strategy in organisation
It is true that good communication skill is significant for implementing the strategies
successful in the organisation. It is an essential tool in order to increase the productivity as
well as maintain the strong relationship in every level of the organisation. The advantage of
strong communication also runs very deeply with the business. When organisation will be
able to effectively communicate, it will further help in the effective team building at the
organisation. Due to such activity, every person will collaborate as well as communicate
together (Warrick, 2017). Due to this, they will be able to complete their tasks effectively and
give their best for achieving the good results. In order to put the strategy into action, it is
essential for the manager to possess several communication skills such as active listening,
problem-solving skills as well as team building skills. Without these skills, it is not possible
to implement the strategies in organisation (Quirke, 2017).
Communications plays a fundamental role in the every aspect of the business. Effective
communication proves to be essential for bringing the development in organisation.
Communication is something that performs the basic function of management such as
planning, motivating, organizing, and controlling. Coordination between the members of
organisation is not possible if there will be lack of communication skills. A good
communication effectively boosts the morale of employees, which in turn lead to the
successful implementation of the strategies. It also improves the work ethic if staff will be
given the proper information regarding their targets that are required to be achieved by them
(Smither, Houston & McIntire, 2016). An effective strategy is made by properly exchanging
the information. It therefore all about understands the intentions as well as information
behind the information. By effective communication, employees also get low stress as well as
support the emotional and physical wellbeing. It is also found that the effective
communication skills are the cornerstone of the successful implementation of strategies. It is
because effective communication ensures the proper flow of information between the
different people of the organisation. Due to this, good communication skills from the upper
level management to the lower level management are crucial. In addition to this, it is also
seen that the good communication helps in creating the positive culture at the organisation.
Due to this, employees also effectively ensure the working in organisation, which in turn lead
to successful implementation of strategies (Al-Haddad & Kotnour, 2015).

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Differences in culture are the major issue faced by the organisation. due to the
globalisation, advancements has been brought in several areas such as traditions and
languages. The major factor behind this issue is related to the generation issues comprise of
the traditionalist and millennial. In addition to this, education and personal background is also
one such issue where the skills of employees differ in relation to the job description. All these
elements tend to bring the communication issue in organisation. If proper communication
will be ensured by the people, it will bring the improvement in these kind of issues.
An effective workplace communication is the integral part of the business success. If
employees will not be able to effectively communicate their ideas and thought, they will be
able to give their minimum contribution. By keeping the open communication, organisation
will able to effectively implement the strategies by encouraging the more innovative and
creative environment within the workplace. If manager in organisation will be to
communicate properly, they can understand their employee’s skill and talent. Poor
communication on the other hand comprise with the efficiency that in turn affect the overall
quality of work. At the same time, effective communication helps in preventing the conflict
(Katzenbach & Smith, 2015). Before implementing any strategy, it is essential to resolve the
conflicts prevailing among the employees. If conflict will continue for the long period of
time, it will also cause the work related problems. There are times when organisation makes
the strategies for effective utilisation of resources but fails to work upon that strategy. It
usually happens due to the lack of effective communication. Due to such issues, it started
causing delay in the daily working. Due to this, an environment of good and effective
communication is essential to order to effectively implementing the strategies related to
effective utilisation of resources (Cameron, 2015).
Due to the increasing competition, it has also become essential for the organisations to
effectively formulate the strategies. Several strategies are also made for the employees in
order to increase their skills and productivity. In case if organisation will not able to
communicate those points to the employees, they will not be able to implement the strategies.
Effective communication and problem solving skills also go together. Employees who face
the serious problem in the organisation look for the guidance of their manager to solve the
problem. If manager will fail to clearly communicate with them, it will not be possible to
implement the strategies based on such problems. For example- If a manager take the
meeting for the purpose of communicating any strategy. IN this case, it requires a clear and
effective communication on the side of manager. If manager will not be able to make the

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communication clearly, employees will not be able to effectively understand the strategy. As
a result, it will dismiss the results that the organisation exactly wants to achieve (Lewis,
2019).
From the above discussion, it can be concluded that effective communication is the
significant aspect in every organisation. Several communication skills are required to be
possessed by manager in order to implement the effective strategy in the organisation. It is
proved that if organisation will not ensure the effective communication with the employees,
they will not be able to effectively achieve the objective. In such a case, it will not be possible
for the manager to effectively implement the strategies. In this way, proper communications
helps the organisation in bringing the strategy into action.

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References
Al-Haddad, S., & Kotnour, T. (2015). Integrating the organizational change literature: a
model for successful change. Journal of Organizational Change Management, 28(2),
234-262.
Cameron, K. (2015). Organizational effectiveness. Wiley Encyclopedia of Management, 1-4.
Katzenbach, J. R., & Smith, D. K. (2015). The wisdom of teams: Creating the high-
performance organization. Harvard Business Review Press.
Lewis, L. (2019). Organizational change: Creating change through strategic communication.
United States: John Wiley & Sons.
Quirke, B. (2017). Making the connections: using internal communication to turn strategy
into action. United Kingdom: Routledge.
Smither, R., Houston, J., & McIntire, S. (2016). Organization development: Strategies for
changing environments. United Kingdom: Routledge.
Warrick, D. D. (2017). What leaders need to know about organizational culture. Business
Horizons, 60(3), 395-404.