Theories, Principles and Models of Communication in Education and Training

This presentation discusses the principles and models of communication in education and training. It covers the Shannon and Weaver model, communication cycle, Lasswell's theory of communication, and the application of these models in teaching. The presentation emphasizes the importance of clear, correct, and complete communication for effective teaching and learning.

Theories, principles and
models in education and
training

Table of Content
• 2.1 Analysis of theories, principles and models of communication
• 2.2 The application of models in teaching
• References

2.1 Analysis of theories, principles and models of communication
• Principles
• Clarity: The sender of the information must use clear language and
message in clear for so that all the receivers are able to understand the same.
This helps them to communicate in effective manner and let the other
remember the information.
• Correctness: There is key role of communicating the correct information in
order to send the message in effective manner. The specific, clear and
definite message for better understanding.
• Completeness: It becomes essential to share the overall message with the
receiver so that they are able to understand the same and derive meaning.
The incomplete information gives rise to complexity and problems.

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Models
Shannon and weaver model:It is designed to provide
effective communication among the sender and
receiver. It helps the sender to eliminate the noise so
that the message is conveyed properly.
• Sender
• Encoder
• Decoder
• Receiver
• Noise

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• Communication cycle
• Sender: He is the person who originates the message and
communication process.
• Message: It is the information that the sender wishes to convey.
The overall message must be clear in the mind of sender so that it
is communicated in effective manner.
• Encoding: It is the use of signals that are encoded to send the
message.
• Channel: It includes the means of communication that helps to
convey the message. Like telephone, e-mail etc.

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• Receiver: He is the person to whom the message is sent. The person must be active and
must have effective communication skills that will help them to understand the message.
The understanding of message by receiver is important.
• Decoding: It is the process that is being used by the receiver in order to understand the
message.
• Feedback: The receiver gives feedback that helps to know about the message and
understand the same. The problems encountered at the time of understanding the message
are also communicated at this stage.

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• Theory
• Lasswell’s Theory of communication
• There are various questions that must be answered in order to have proper
communication. The important questions are as follows:
• Who
• Says What
• In Which Channel
• To Whom
• With what effect?

• There is key role of following the principles of
communication so that all the students in the class are
able to understand.
• Being a teacher of business management, I work on
my communication skills as they help me to achieve a
pre determined goal.
2.2 The application of models in teaching

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• In today’s time, using traditional ways of teaching do not
work. In order to enhance the business regarding
knowledge case studies and examples while teaching the
students are used.
• All this makes them understand in better manner. all the
resources and communication tools are used to provide
good learning experience. I also provide notes to the
students as they help them to learn the information and
retain the same to attain success.

References
• Cornelissen, J.P., 2020. Corporate communication: A guide to theory and practice. Corporate
Communication, pp.1-336.
• Holtzhausen, D., Fullerton, J.A., Lewis, B.K. and Shipka, D., 2021. Principles of strategic
communication. Routledge.
• Ferrer-i-Cancho, R., 2018. Optimization models of natural communication. Journal of Quantitative
Linguistics, 25(3), pp.207-237.

Thank you