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Communication Plan 6 Report on Addison Lee car service Contents

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GSM distinctive higher education London

   

Marketing and Communications (MCOM4040)

   

Added on  2020-04-21

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Communication plan 6 Report on Addison Lee car service Feedback Report on Addison Lee car service Contents Introduction 2 Promotion mix 2 Decisions taken on the basis on the basis of promotion mix 2 Response availed from target group 3 Suitable channels for communication 3 Key message 3 AIDA 4 Feedback 4 Conclusion 4 REFRENCES 5 Introduction Communication involve exchange of information between two or more people with the help of some medium (Bovee, Thill and Raina, 2016). In this report discussion will be carried on promotion mix

Communication Plan 6 Report on Addison Lee car service Contents

   

GSM distinctive higher education London

   

Marketing and Communications (MCOM4040)

   Added on 2020-04-21

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Report on Addison Lee car service
Communication Plan 6 Report on Addison Lee car service Contents_1
Communication plan 1ContentsIntroduction...........................................................................................................................................2Promotion mix.......................................................................................................................................2Decisions taken on the basis on the basis of promotion mix..................................................................2Response availed from target group......................................................................................................3Suitable channels for communication....................................................................................................3Key message..........................................................................................................................................3AIDA.....................................................................................................................................................4Feedback...............................................................................................................................................4Conclusion.............................................................................................................................................4REFRENCES............................................................................................................................................5
Communication Plan 6 Report on Addison Lee car service Contents_2
Communication plan 2IntroductionCommunication involve exchange of information between two or more people with the help of some medium (Bovee, Thill and Raina, 2016). Every organisation should develop good communication network so, that information can reach employees on time. Promotion mix is one of the important element of marketing mix. Different promotion tools are used by the organisation to provide information to its target customers. In this report discussion will be carried on promotion mix elements of ADDISION LEE and major focus will be on age group (16-25) year’s teenagers.Promotion mixThere are four Ps of marketing mix. Product, price, place and promotion. Further promotion mix includes personal selling, advertisement, sales promotion and public relation. Every organisation use tools as per their needs, to provide information regarding products andservices (Shank and Lyberger, 2014). In the recent era ‘’the more you will polish the more you sell’’ is the quotation which is widely used by entrepreneurs. Every business man target its customer group on the basis ofwhich they decide, which medium should be used to convey information.Tools of promotion mix and process adopted Personal selling – in order to sell products face to face conversation is required that Addison lee conduct by training their drivers to take reviews from the customers.Advertisement – it is non-personal form of communication. This is widely use when the target segment is large and geographically spread. Organisation use social media websitessuch as Facebook to deliver information about attractive offers to attract its target segment (16-25) years.Public relation – main aim is to provide relevant information to the target customers.Sales promotion – different coupons, vouchers, contest are been used to attain the attention of target group (Winer and Neslin, 2014).Decisions taken on the basis on the basis of promotion mix As the target group of the company are teenagers so, as per the promotion mix theory organisation should use best tool to attract. Teens are connected to social networking sites so,
Communication Plan 6 Report on Addison Lee car service Contents_3

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