Communication Plan Assignment

Added on - 21 Apr 2020

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Report on Addison Lee car service
Communication plan1ContentsIntroduction...........................................................................................................................................2Promotion mix.......................................................................................................................................2Decisions taken on the basis on the basis of promotion mix..................................................................2Response availed from target group......................................................................................................3Suitable channels for communication....................................................................................................3Key message..........................................................................................................................................3AIDA.....................................................................................................................................................4Feedback...............................................................................................................................................4Conclusion.............................................................................................................................................4REFRENCES............................................................................................................................................5
Communication plan2IntroductionCommunication involve exchange of information between two or more people withthe help of some medium (Bovee, Thill and Raina, 2016). Every organisation should developgood communication network so, that information can reach employees on time. Promotionmix is one of the important element of marketing mix. Different promotion tools are used bythe organisation to provide information to its target customers. In this report discussion willbe carried on promotion mix elements of ADDISION LEE and major focus will be on agegroup (16-25) year’s teenagers.Promotion mixThere are four Ps of marketing mix. Product, price, place and promotion. Furtherpromotion mix includes personal selling, advertisement, sales promotion and public relation.Every organisation use tools as per their needs, to provide information regarding products andservices (Shank and Lyberger, 2014).In the recent era ‘’the more you will polish the more you sell’’ is the quotation whichis widely used by entrepreneurs. Every business man target its customer group on the basis ofwhich they decide, which medium should be used to convey information.Tools of promotion mix and process adoptedPersonal selling– in order to sell products face to face conversation is required thatAddison lee conduct by training their drivers to take reviews from the customers.Advertisement– it is non-personal form of communication. This is widely use whenthe target segment is large and geographically spread. Organisation use social media websitessuch as Facebook to deliver information about attractive offers to attract its target segment(16-25) years.Public relation– main aim is to provide relevant information to the target customers.Sales promotion– different coupons, vouchers, contest are been used to attain theattention of target group (Winer and Neslin, 2014).Decisions taken on the basis on the basis of promotion mixAs the target group of the company are teenagers so, as per the promotion mix theoryorganisation should use best tool to attract. Teens are connected to social networking sites so,
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