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SGA1713 Manage Organisational Change

   

Added on  2020-04-15

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Running head: ORGANISATIONAL CHANGE MANAGEMENTOrganisational Change ManagementName of StudentName of UniversityAuthor Note
SGA1713 Manage Organisational Change_1

1ORGANISATIONAL CHANGE MANAGEMENTTable of ContentsOutline purpose..........................................................................................................................2Introduction................................................................................................................................2Communication plan..................................................................................................................2Developing the communication plan......................................................................................2Monitoring..................................................................................................................................3Results........................................................................................................................................4Summary....................................................................................................................................4Bibliography...............................................................................................................................5
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2ORGANISATIONAL CHANGE MANAGEMENTOutline purposeThe assignment deals with the communication plan that needs to be adopted byBlackberry. The communication plan is required in order to eliminate the threat that arises tothe company. The advent of competitors in the market has led Blackberry to lose a strongfoothold in the market (Hornstein 2015). The communication plan is mainly directed at thecustomers aimed at purchasing the product. The fact that the company have manycompetitors and the introduction of new features on the phone can be beneficial to thecustomers needs to be communicated to the public. After the completion of the assignment,readers can understand the ways by which Blackberry can be made competitive in the mobilephone industry. IntroductionThe reason behind the development of changes in the organisation includes theadoption of a wrong business model. The core business of the company was not as it wasanticipated by the customers. Reluctance on innovation and pride of the company led to itslosing out of competition against Samsung and Apple. Hence, changes regarding the properpromotion of the new features of the phones are necessary in order to gain publicity in themarket (Hayes 2014). The adoption of the strategy can help Blackberry to maintain itseffectiveness in the market. The concept of formulating the communication plan can helpBlackberry to move forward in the business market.
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