Communication Skills for Business

This project examines the importance of communication skills in business, exploring various models and systems used for effective communication. It delves into different communication methods and technologies, highlighting the benefits of formal and informal communication. The project also analyzes barriers to communication and outlines principles for effective communication. Examples of CV, letter, and email communication are provided.

Communication Skills for
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Models and systems of communication utilized in businesses...................................................1
Communication methods & technology utilize in business........................................................2
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES .............................................................................................................................10

INTRODUCTION
Communication is the process in which 2 or more individuals interact with each other and
share their thoughts & views. In businesses, communication skills helps an individual to interact
with staff members in and effective and efficient manner (Certo, 2018). For maintaining healthy
relations between customers and co workers, strong communication is very crucial. It is a critical
factor for success of every business enterprise. This assignment is based on models and systems
of communication utilized to interact with stakeholders and technology, methods are also utilized
by business. In addition to this, barriers & principles of effective communication are also covers
in this project.
TASK 1
Models and systems of communication utilized in businesses
Communication alludes as an act of exchanging opinions, thoughts, views and ideas with
others. It is a process that assists businesses in its high success and growth. Some systems &
models used in enterprises for making communication more effective (Hartman and
McCambridge, 2011).
Communication models:
1. Shannon and Weaver Communication Model:
This is a well known model of communication that is often utilized by business firms.
Shannon & Weaver are the individuals who proposed this model in year 1948. for making
communication effective between sender & receiver, this model is designed. They also find out
those factors that influence communication process. Initially, the reason behind developing this
model is to improve technical communication. Later on, it is applicable widely in field of
communication. Several concepts are involved in this model including channel, noise,
transmitter, information source, receiver, message, encode and decode. In businesses, main
advantage of applying this model is its simplicity. At the time when person to person interaction
occurs, application of this framework is effective.
2. Berlo's model of communication:
David Berlo was proposed this model in 1960 which depicts about those factors which
impact individual components in communication which makes it efficient. Encoding and
decoding are the major focal areas of this model that occurs when sender send message or
information and receiver get that (Verčič, Verčič and Sriramesh, 2014). 4 elements are in
1

included in this model, that is, message, channel, receiver and sender (Conrad and Newberry,
2012). It is assumed by this framework that for making effective communication, thinking style
& other forces must be synchronise to that of sender. Receiver are require to effective skills of
communication so that it takes place in effective way.
Communication system:
Voice mail: Telephone is the medium which is used in this communication system in
which sender dictate the message over it which is transformed by a special device known as
codec. It assists in converting analog voice signals in digitalized message. This message is
transmitted over network & store in server.
` Electronic mail: It is the system by which, firms communicate electronically over
network to others. In businesses, this method of communication is widely used to communicate
any data or information. In its working, user send electronic message over network & receiver
gets message in their mailbox (Guffey and Loewy, 2012).
Communication methods & technology utilize in business
For communicating effectively, several methods and technologies are used by businesses
which are defined as follows:
Verbal: In this, words are used to communicate message or deliver information to others.
It is considered as the most effective communication method by which it is conveyed orally.
Face to face communication is the way by which businesses interact verbally and gauging
response of individuals.
Non verbal: Wordless messages is the way by which this kind of communication takes
place. It involves face expressions, gestures, physical aspects etc. It is determined as a powerful
way of conveying messages.
Written: This communication takes place in the form of written document. Text chats, e-
mails, reports, typed documents etc. are the way by which this communication occurs in
businesses.
Visual: Visual aids like drawings, graphic design, typography etc. are the ways that are
utilized by businesses in order to communicate visually (Chen, Chiang and Storey, 2012). It is a
powerful way of communication.
Benefits of formal and informal communication:
Formal communication:
2

 Increase in efficiency
 Discipline Smooth communication system
Informal communication
 Improving relations
 Transmission of information Interpretation of messages
Principle of Communication:
Clarity: The message or information that is going to be communicated must be spelt out
clearly. It should be conveyed in such a manner that is clearly understand by receiver. No
ambiguity in message should be there (Ramdoss, Lang and Mulloy, 2015).
Attention: In order to make communication more effective, sender need to seize the
attention of receiver towards the message.
Consistency: This principle states that, communication must be consistent in terms of
organizational plans, policies, objectives and programs. This will prevent chances of conflicts
among people.
Barriers to communication:
 Lack of interest
 Extensive use of Jargon
 Difference in viewpoint
 Hearing problem or speech difficulties
TASK 2
Oral communication means when any information or data is share by one person to
another through word of mouth. It usually describe any type of interaction that takes place
usually spoken words. In order to make it effective, the information transferred or shared among
person must be relevant, tactful and clear. It covers individuals interacting with each other
through direct conversation, discussion, speeches, presentation all are common and widely used
form of oral communication (Franco, Rosemann and vom Brocke, 2015). It is usually taken into
account when companies want to share any information where direct interaction is must . One of
the main importance of this method is it build strong rapport and trust among colleagues. Some
of the advantage of Oral Communication are listed below:
3

1. High level of understanding and transparency in this form of communication
2. It not only save time but also save energy and efforts of parties or group of people
involved in it (Robles, 2012).
3. In context of oral communication, feedback is spontaneous
Me: Hii! I am _______. A order is placed by me last week which I have not get till now. At the
time I place order, a kind of promise was given to me in the form of assured delivery. But,
nothing is like as expected. I require to ask from customer care executive that why my product
is not delivered yet?
Customer Care Department: Hii! Greetings for the day Ma'am/Sir. For your inconvenience
because of late delivery, I am sorry. As per the policy of our firm, we ensure delivery of our
products within 3 days after the order has been placed once by client. Let me check the reason
behind not delivering your product on specified time. Can you please give me your Order
number so that I can check from my end.
Me: Sure! 4536541145365
Customer Care Department: As I can check, the reason behind late delivery of product is
heavy rainfall. According to the information that I get, current status of product is that its
already been dispatched.
Me: Whatsoever the reason is , order is placed by me just because of your firm's policy and
based on the assurance that you have provided to me. I also have a complaint regarding not
sharing of information by your side related to late delivery. In fact, it is specifically mentioned
by me that if there is any possibility of late delivery, please inform me prior.
Customer Care Department: Ma'am/ Sir I apologize for the discomfort that you have gone
through because of late delivery. As per the current status, your good has already been sent by
our side and for recovering the loss you bear, we charge half value for product that you have
ordered. Along with this, we provide you extra benefit by not charging any additional handling
or shipping cost.
Me: Thanks for your concern. I hope my product is deliver as soon as possible.
Customer Care Department: For getting any further assistance, please contact on this
number: 138746754162. Please give your valuable feedback also for the same.
Me: OK! Thanks.
4

TASK 3
A)C.V : It is a form of written document that defines experience and qualifications of an
individual for a future job opportunity.
1. General information
Name – PQR
Phone no. - 213745145764
E-mail id – [e-mail]
2. Qualification
MBA Trinity University 82.00%
BBA Trinity University 85.00%
Higher education London Business school 83.00%
Secondary education London Business school 88.00%
5. Personal details:
Father name – ABC
Mothers name- MNO
Date of birth – 12 August, 19934
Achievement –
5

 Basketball player at national level.
 Accompanied 2 month Exchange Programme on global management
B) Letter:
6

PQR
C-72 C block
Kakoli,
Seattle
Zip Code
Your Phone Number: 64637421645
Subject: Regarding job
Hello,
I am sending this letter in light of the email you sent me for a Sales Executives. Subsequent
to auditing my resume, I figure you will find that I am very much qualified and have abundant
experience to fill the position. I have over 3 long stretches of involvement in systems
administration feild. I can without much of a stretch consult with systems administration
arrangements. Furthermore, I have involvement with monetary examination, promoting and
showcasing, in a consultative deals condition. Amid my multi year proficient profession, I have
been in a business limit, either up close and personal discussions with cilents. Some different
capacities of mine that you ought to know about include:
 Superb looking into abilities. My experience has shown me that without examine, an
undertaking is far less viable.
 Solid authority ability and a decent state of mind. An organization works much better
when representatives are upbeat.
 Demonstrated association aptitudes and multi-entrusting capacities. Courses of events
are not an issue for me, notwithstanding when under exceptional weight.
 Liberality to new strategies or methodologies. I am welcome to proposals on the most
proficient method to take care of issues.
At present pay, 3x$
Least Salary Expectation:4x$
How soon you can join after the affirmation of determination: I might want to join instantly
I seek you will think about me after the Sales Executives. position. Encased is a duplicate of my
resume. I have open accessibility for a meeting. It would be ideal if you don't hesitate to reach

me by means of the telephone number or email address gave on the header of my resume.
Sincerely,
ABC
C) E-mail: Under this, all the information or data is shared by electronic means, that is, from one
user to many more recipients via network. In today's scenario, it is one of the medium that is
most commonly used for transferring information.
Send
To: [e-mail]
CC:
Subject: Sales executive
Respected Sir/Ma'am
This email is to tell you that we have gotten your application. We value your enthusiasm
for abc and the situation of Sales Executive for which you connected. We are evaluating
applications as of now and hope to plan meets in the following couple of weeks. In the event
that you are chosen for a meeting, you can expect a telephone call from our Human Resources
staff presently.
Much thanks to you, once more, for your enthusiasm for our organization. We do welcome the
time that you put resources into this application.
Thanks and Regards,
PQR
CONCLUSION
As per the above mentioned report, it has been concluded that for getting high growth and
success, it is very essential for an individual to have good communication skills. It facilitates in
exchanging information in more better and effective manner. In businesses, it is very essential
8

that good communication takes place among workforce and customers so that healthy relations
can be maintain. Several models, technology, methods and systems are used by firms for making
communication effective. Various barriers are also there that hinders the communication process
but, these barriers can be eliminated by application of principles of effective communication.
9

REFERENCES
Books and Journal
Certo, S.C., 2018. Supervision: Concepts and skill-building. McGraw-Hill Education.
Chen, H., Chiang, R.H. and Storey, V.C., 2012. Business intelligence and analytics: from big
data to big impact. MIS quarterly, pp.1165-1188.
Conrad, D. and Newberry, R., 2012. Identification and instruction of important business
communication skills for graduate business education. Journal of Education for
Business. 87(2). pp.112-120.
Eggenberger, E., Heimerl, K. and Bennett, M.I., 2013. Communication skills training in
dementia care: a systematic review of effectiveness, training content, and didactic
methods in different care settings. International Psychogeriatrics. 25(3), pp.345-358.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Hartman, J.L. and McCambridge, J., 2011. Optimizing millennials’ communication
styles. Business Communication Quarterly, 74(1), pp.22-44.
Ramdoss, S., and et. al., 2011. Use of computer-based interventions to teach communication
skills to children with autism spectrum disorders: A systematic review. Journal of
Behavioral Education. 20(1), pp.55-76.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s
workplace. Business Communication Quarterly. 75(4). pp.453-465.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer
Berlin Heidelberg.
Stokoe, E., 2014. The Conversation Analytic Role-play Method (CARM): A method for training
communication skills as an alternative to simulated role-play. Research on Language
and Social Interaction. 47(3). pp.255-265.
Verčič, A.T., Verčič, D. and Sriramesh, K., 2012. Internal communication: Definition,
parameters, and the future. Public relations review. 38(2), pp.223-230.
Wilton, N., 2011. Do employability skills really matter in the UK graduate labour market? The
case of business and management graduates. Work, employment and society. 25(1).
pp.85-100.
10