THE COMMUNICATION SKILLS

RUNNING HEAD: COMMUNICATION SKILLS
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Communication Skills

Communication Skills
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Table of Contents
Introduction......................................................................................................................................2
Industry........................................................................................................................................2
Company......................................................................................................................................3
Another aspect the company excels.................................................................................................4
One aspect that the company is criticized........................................................................................4
Conclusion & Recommendations....................................................................................................5
References........................................................................................................................................6

Communication Skills
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Introduction
This report is based on 7 Eleven Pty. Ltd as the company franchise convenience stores and
mainly operates in the retail industry by offering various products such as drinks, dairy products,
fuel and phone services. This report provides insight into the strengths or aspects in which the
company excels in and aspects by which the company faces criticism in the retail industry in
Australia. Further, recommendations are given for 7 Eleven for improving some of its aspects.
Industry
The retail industry in Australia is growing and expanding but the fuel retailers were affected by
the fluctuation in crude oil prices. Convenience stores provide goods and services such as car
washing and supplements to fuel sales. The main products in this retail industry are diesel and
petroleum. Retail industry revenue projected to increase in Australia at an annualized rate of 2.3
percent but firms who focus on fuel sales have to diversify their operations to other convenience
stores to gain profit shares and to increases their market share in the next five years
(Vuong,2018). From considering the above scenario it is analyzed that the retail industry will
grow in Australia if the companies focus on convenience store operations rather than petroleum
and diesel products. As the demand for diesel will reduce in the near future because of the
changing trend to the use of electric vehicles. 7 Eleven Australia is considered one of the chains
that meet the rising demand for conveniences. “The Australian convenience industry is rapidly
evolving and the goal of this industry is to meet the changing needs of consumers by
continuously testing and trial of new products and services to ensure that consumer demand can
be fulfilled on time (Chang and Meyerhoefe,2019).