Importance of Communication Skills: Theories of Organisational Communication and Strategies to Overcome Barriers for Students Returning to Campus

Business
Communication project
2 Individual Report

Contents
INTRODUCTION...........................................................................................................................1
ASSESSMENT 2.............................................................................................................................1
Discuss some general theories of organisational communication...............................................1
Evaluate the barriers preventing students from returning to campus..........................................2
Outline the strategies your university has implemented to overcome these barriers..................3
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The business communication is a process of exchange of information between individuals
within or outside of the organisation. Effective communication between employees and
management assist in accomplish the goal of the organisation. The effective communication can
be take place only when there is continue flow of information takes place from both side. The
feedbacks in business communication represents proper exchange of information. The business
communication plays an important role in directing and controlling an employees of the
organisation. Such communications are goal oriented which is made by considering certain rules
and regulations. Effective business communication helps in attaining target of the business which
enhanced the brand value of the organisation (Brown, 2020). This report will cover the
importance of communication skills with the help of general theories of organisational
communication. The later part of it analyse the barriers which prevent the student from returning
to campus along with strategies adopted by university to overcome from such barriers.
ASSESSMENT 2
Discuss some general theories of organisational communication.
There are various types of organisational communication which plays an important role
in developing and boasting organisational communication among the stakeholders, employees
and society. As the communication is the mutual exchange of information between individual
and group of individual in an organisation. It can be made vertically, horizontally, directly and
indirectly within the organisation. The effective communication helps in completing their task in
prescribed time. There are 7C's which make a communication effective such as clarity, courtesy,
completeness, concreteness, consideration, conciseness, correctness. There are certain general
theories which make the communication effective in an organisation which are mentioned below:
Bureaucracy theory: This theory emphasis on implementation of hierarchical system
within the organisation. The founder of this theory was max weber as per the theorist the
members of the organisation used hierarchical system while communicating with the top level
management of an organisation ( Cooper, 2019). As per this theory for making ideal organisation
structure of impersonal communication will be used for protecting the worker from the superior
officials of the organisation by focusing on emotional factor of the workforce. The theorist of
this theory was belong to classical school which believes in strictness on the employees by
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