Business communication strategy : Assignment
Added on 2020-05-16
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Professional Development
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Running head: COMMUNICATION STRATEGY IN ATEEDCOMMUNICATION STRATEGY IN ATEEDStudent name:University name:Author note:
1COMMUNICATION STRATEGY IN ATEEDTo: The Project ManegerFrom: ATEED TeamDate: February 7, 2018Subject: Business communication strategySir,As being pointed out that ATEED is facing serious staff maintainance problem. This canbe considered as the basic reason for its business failures. But the situation can be improved withsome internal communication strategy. A description of the institution and a proposedcommunication strategy is written below: ATEED or Auckland tourism events and Economic developments is an institutiondedicated to the growth and development of opportunities and prosperity of Auckland. It is aresult of the amalgamation of 8 government councils of Auckland (Boies, Fiset & Gill, 2015).The vision was to make Auckland as one of the most livable city. They help people who arededicated towards this task, means the small and medium organizations and initiatives and thenew works that attract business opportunities and job creations and encourages entrepreneurshipsand innovations , increases revenue through tourism and boost Auckland’s identity and itsposition to stand out globally.It is a part of the family of councils and deals with the councils within the family andother government organizations and industrial agencies and the different non government sectorlike industrial clusters and the universities (Grégoire, Salle & Tripp, 2015). Ateed always try to
2COMMUNICATION STRATEGY IN ATEEDbuild a business environment that thrives on business opportunities and new thinking and peoplewith a set of new and active though process and lots of collaborations. They try to make thebusiness environment more business ready and the export ready and grow a new skilledworkforce. It is dedicated for the development of a few particular sector like the Auckland plus thatis the economic and the regional development, enterprising a certain part like Macau, the northshore and the Waitakere that is the local economic development, the movies and the filming partof Auckland that is the cultural sector and the regional film office, Auckland tourism that is thetransportation system a bit and other facilities related to the tourism sector and maintaining thetourism plots or the visitor plots, I-Site visitor center like the basic tourist attraction spots(Gruber et al., 2015). These plots are basically responsible for the growth of Auckland canreshape the condition of the city, increase its economic collection and prosper it like neverbefore. But as the current report says that the organization has failed to a great extend in all of itsinitiatives. The works are not being carried properly and the money and all the effort that hasbeen engaged in the organization is just going in vain. The most important reason as beingrecognized for this failure is inefficiency of the company in uniting its workers. One of the majorsources of success for any organization is its worker strength and that is being here due toimproper maintenance of this sector. The organization needs to develop a whole new strategy tomotivate its worker strength and an efficient way for this purpose is the communicationsstrategy. The communication strategy can be said is the strategy of connecting with people withthe help of commutation (). It deals with reaching the targeted people with the views andexpressing the views properly. A communication strategy is like a map, the journey of anindividual or an organization is the biggest picture of the organization aim. A study of the whole
3COMMUNICATION STRATEGY IN ATEEDsituation is being made here and communication strategy can be formulated in the below writtenway.The strategyThe steps of the strategy along with the study of organization are being made here:Setting of goals:Setting the objective of the strategy is the most important task of strategy making. Thegoal of Ateed is to communicate with employees and making them work efficiently and makingthem work together. Encouraging and stimulating employees is their need (Snell, Morris &Bohlander 2015). An important question here is what is the need of the goal or the goal isappropriate or not (Wirtz et al., 2016). According to the reports, this is the reason for failure ofthe organization. Employees are their only focus for the time period. Ways should be developedhere for closing gaps between the current beliefs, actions and desired out comes.Targeted audience:The targeted audience should be calculated first based on the numbers and the peoples.They should be understood properly for understanding the ways of communicating moreefficiently. The targeted audience here is employees of Ateed. They have to segmented properlyso as to make the communication process more relevant and the targets can be achieved with anease (Schnackenberg & Tomlinson, 2016). Few questions have to be kept in mind and theanswered are to be collected:
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