Communication to Business Skills: A Case Study of Chanel Company

RUNNING HEAD: COMMUNICATION TO BUSINESS SKILLS
Communication to Business Skills
With Special Reference to Chanel Company
Student Details

COMMUNICATION TO BUSINESS SKILLS
Executive Summary
The fashion industry is the sector that deals with meeting up of fashionable and luxury
demands of its customers. Chanel is considered a big fashion brand in the market. It provides
a wide range of products to its customers. By providing luxury and fashionable product to its
customers, Chanel is able to sustain exclusivity from a very long time. On the other hand, it is
known for trendsetter also. Its products become trends easily with the pace of time. Apart
from a range of good aspects of the company, it also has some bad aspects. It is considered
that the company mainly not follow the ground rules of the ecology and environment. This
stops them from becoming the key player in the market. In order to become one, they need to
stop harming the environment in order to produce luxury for its customers.
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COMMUNICATION TO BUSINESS SKILLS
Contents
Executive Summary...................................................................................................................2
1. Introduction.........................................................................................................................4
2. Chanel Company.................................................................................................................4
2.1 Chanel Sustain Exclusivity.............................................................................................5
2.2 Trend Setter....................................................................................................................5
2.3 Environmentally Irresponsible.......................................................................................6
3. Conclusion and Recommendations.....................................................................................6
Bibliography...............................................................................................................................8
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