Communication System in Woolworths

COMMUNICATION SYSTEM IN
WOOLWORTHS

INTRODUCTION
Communication is considered to be
an important part of the operations
of modern organizations. The
motivation levels of employees can
be increased effectively with the
help of proper communication and
interaction between the employees
and management (Cardon and
Marshall 2015).

BACKGROUND OF THE
COMPANY  Woolworths is an Australian retail
organization.
 The company has been operating
in the retail industry of the
country for many years.
 Woolworths faces stiff
competition in retail industry.

SUGGESTED COMMUNICATION
STRATEGY
 The innovative communication
process is important for the
operations of Woolworths in the
future.
 The “People’s campaign” strategy
will be implemented by
Woolworths (Frandsen and
Johansen 2015).