COMMUNICATION THEORY.
Added on -2019-09-23
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Running head: COMMUNICATION THEORYSocial Exchange Theory of Communication Name of the Student:Name of the University:Author Note:
COMMUNICATION THEORY1ContentsIntroduction................................................................................................................................2Discussion..................................................................................................................................2Examples highlighting the working of Social Exchange Theory communication.....................2Social Exchange theory as the most inclusive theory of communication..............................3Improvements that took place through Social Exchange Theory of communication............3Social aspects of social exchange theory in maintaining friendships....................................3Effect of gender and romantic communication on the theory................................................3Role of Social Exchange Theory of communication in business setting...............................4Personal examples highlight the role of Social Exchange Theory of communication..........4Role of Social Exchange Theory of communication in improving long term relationships..4Conclusion..................................................................................................................................4References..................................................................................................................................5
COMMUNICATION THEORY2Introduction The social exchange theory of communication highlights that social behaviour is aresult of the exchange process between two individuals. This theory emphasizes on costrelated to the interactions of two individuals in the social environment. The cost is viewed asa negative consequence of the decision making processes such as money, time and energy.On the other hand, the rewards are due to the positive results of the social exchanges.Therefore, it can be said that it is important to subtract the costs from the rewards and thiswill make it easier in the calculation of values (Mitchell, Cropanzano & Quisenberry, 2012). Discussion Examples highlighting the working of Social Exchange Theorycommunication An example can be cited as an employee who realizes that hard work is notacknowledged in the office and thus the employee tries to switch his/her job. This isconsidered to be more rewarding for the employee where he/she gets the same benefits withless effort. Another example can be cited of a bachelor bride who thinks that there are severalcriteria’s that has to be checked when choosing her life partner. She prefers that the guyshould be handsome, caring, fun loving and this is considered to be the reward. However,there is risk associated in the relationship if the guy is not rich like her friend’s husband. An example can be cited of the dairy farmer and the vegetable farmer when they enter intoa relationship to exchange the goods and thus carry out their business smoothly.
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