Social Exchange Theory of Communication
6 Pages1195 Words93 Views
Added on 2019-09-23
About This Document
The Social Exchange Theory of Communication highlights that social behaviour is a result of the exchange process between two individuals. This theory emphasizes on cost related to the interactions of two individuals in the social environment. The cost is viewed as a negative consequence of the decision making processes such as money, time and energy. On the other hand, the rewards are due to the positive results of the social exchanges.
Social Exchange Theory of Communication
Added on 2019-09-23
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