Communications Campaign Review for Marketing and Communication

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Marketing and Communication
Communications Campaign Review
7/26/2018

Marketing and Communication
Table of Contents
Importance of marketing campaigns..........................................................................................2
What is the marketing campaign?..........................................................................................2
Importance of marketing campaigns......................................................................................2
Promotional Mix theory.............................................................................................................2
What is a promotional mix?...................................................................................................2
Main elements of the promotional mix..................................................................................2
Promotional Mix element used by body shop............................................................................3
Advantages.............................................................................................................................3
Disadvantages.........................................................................................................................4
Promotional Channels................................................................................................................4
Key Message in the campaign....................................................................................................4
Fight against animal testing video..........................................................................................4
Key Messages in a Video campaign.......................................................................................5
Key target audience....................................................................................................................5
AIDA marketing theory.............................................................................................................5
Method to measure the effectiveness of Video Campaign.........................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7
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Marketing and Communication
Importance of marketing campaigns
What is the marketing campaign?
The marketing campaign is the way of promoting the product through many different types of
media, like TV, radio, and various online platforms. Campaigns can also contain marches,
word of mouth and other innovative methods (Bagautdinova, et al., 2012).
Importance of marketing campaigns
Advantages: - Major marketing campaign benefit is the advancement of business, improved
brand acknowledgment, and refining the business revenues. It gives appreciation and
devotion of the target spectators through an extensive-ranging or definite market (Corrigan,
2011).
Marketing campaign: Express objectives, explain the target spectators, access the
competition, evaluates the budget, use of media, create an effective message for the audience,
and calculate the campaign outcomes (Corrigan, 2011).
Promotional Mix theory
What is a promotional mix?
Promotional Mix means a mixture of promotional elements provided by the marketer to help
an organization to reach their objective. To get the best marketing outcomes it is advised that
there are several accurate ways of distributing budgets for different choices within the
promotional mix (Lin and Huang, 2012).
Main elements of the promotional mix
Advertising: - It is the type of promotion that we do through advertising the product on TV,
radio, social networking sites like mobile apps, banners, etc.
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