Communications Strategy of MESH Consultancy

RUNNING HEAD: COMMUNICATIONS STRATEGY OF MESH CONSULTANCY
Communications Strategy of MESH Consultancy
Name of the Student
Name of the University
Author Note

1COMMUNICATIONS STRATEGY OF MESH CONSULTANCY
Summary
The purpose of this assessment is to analyses as well as investigates the primary data
regarding the performance of digital marketing strategies of MESH Consultancy a firm
seeking to enhance the learning experience of students at Murdoch University. The
investigation of marketing strategies of MESH Consultancy involve that across the three
different set of activities which are, website analytics, SEO and social media. This study then
proceeds to mention observations as mention few suggestions with help of secondary data
obtained from reputed sources from the internet. After giving description of how primary and
secondary data has been used, the complete set of recommendations is shared. Thereafter the
report ends with sharing concluding notes based on observations made from the study.

2COMMUNICATIONS STRATEGY OF MESH CONSULTANCY
Table of Contents
Introduction................................................................................................................................3
Client Overview.....................................................................................................................3
Project Overview....................................................................................................................3
Research Questions................................................................................................................3
Methodology..........................................................................................................................4
Discussion: Data Analysis..........................................................................................................4
Web Analytics........................................................................................................................4
Search Engine Optimization or SEO......................................................................................7
Social Media.........................................................................................................................11
Secondary Data....................................................................................................................14
Primary Data........................................................................................................................14
Recommendations....................................................................................................................15
Conclusion................................................................................................................................15
References................................................................................................................................17

3COMMUNICATIONS STRATEGY OF MESH CONSULTANCY
Introduction
Client Overview
The client, MESH Consultancy is responsible for offering both academic and student
consulting services to their respective clients in the areas of web design, strategic
communication, development of applications and games among others. By taking the pledge
of strengthening the learning experience of students they highlight the strength of Murdoch
University in providing work-integrated learning1. They are working towards promoting a
new degree structure of the School of Art.
Project Overview
The project involves conducting analysis of the traffic and activity of the client’s
website, Search Engine Optimization (SEO) strategy and rank as well as social media
campaigns over the period of a year. Thereafter the report discusses about the primary data
provided by the client along with the secondary data collected from relevant sources.
Research Questions
How successful is the company’s current marketing strategies in luring visitor activity?
Are the SEO strategies helping to improve search engine ranking of the website?
How effective is the social media campaign of the company?
Methodology
The report conducts the assessment by identifying the problem in the particular digital
marketing channels followed by discussion of the data collected from the client or reputed
1 Leong, Raymond, and Marie Kavanagh. "A work integrated learning (WIL) framework to develop graduate
skills and attributes in an Australian university's accounting program." Asia-Pacific Journal of Cooperative
Education 14, no. 1 (2013): 1-14.