Community Development Engagement Analysis 2022

Running head: COMMUNITY DEVELOPMENT & ENGAGEMENT
COMMUNITY DEVELOPMENT & ENGAGEMENT
Name of the Student
Name of the University
Author Note

COMMUNITY DEVELOPMENT & ENGAGEMENT
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Introduction
The strategic planning technique utilized for assisting organizations in understanding
the internal influences by identifying the strengths, weaknesses, opportunities, and threats in
relation to project planning and business competition is known as SWOT analysis. The
analysis of identifying the Strength, Weaknesses, Opportunities, and Threats are facilitated in
the form of a tool for developing business strategies and action plans for the organizations by
altering the areas or using the strengths for accomplishing potential market opportunities
(Büyüközkan and Ilıcak 2019). The strengths and weaknesses in the framework of SWOT
analysis are derived by assessing the internal factors or influencers whereas, the opportunities
and threats are the projection of the externally assessed areas (Gürel and Tat 2017). The
strengths and weaknesses of an organization are mostly controllable, where strengths project
the positive attributes and successfully implemented expertise and network in an
organization, weaknesses project the areas, which demands improvements. The external
factors involve opportunities and threats in which opportunities depicts the potential areas,
where an organization can excel in and the threats indicate the projection of competition and
aspects that can harm the accomplishments and established operations of the selected
organization.
The framework of SWOT is applied for the purpose of strategic planning and
brainstorming. SWOT analysis can identify areas of advantage for newer business
opportunities, for responding to the newer trends and technologies, for responding to the
requirement of changes and improvement based on the market condition and competitors'
operations (Phadermrod, Crowder and Wills 2019). The identification of the four components
from SWOT analysis is deduced for the purpose of capitalizing strengths, addressing the
weak areas, seek and respond to the existent growth opportunities and addressing threats
through competition or from the dynamic market.

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Organizations use SWOT analysis by categorizing the elements of the framework in
the fair for the optimum utilization of expertise and effective response for influencers. After
the step of identification, the organizations can use strengths as a medium or tool for seeking
and responding effectively to the opportunities. The strengths can also be utilized for
reducing threats. The weaknesses can be improved by acting upon opportunities and the
improvement of weaknesses will also address the avoidance of threats.
The pros or advantages of using SWOT analysis involve the base for offering
systematic manner within a complex system. SWOT assists in building strengths for
addressing opportunities for growth. The analysis offers an array of internal and external
influencers, which can affect the success and growth of an organization. The cons or
disadvantage of SWOT analysis is that the assessment is only a single step for the complete
business planning and SWOT analysis can also be very subjective without the existence of
required specific information.
The purpose of the paper is to conduct a SWOT analysis for two of the selected
organizations associated with community development and engagement. The selected
organizations for this paper are Consonant and Diverty House. The paper will present a
SWOT analysis for both the community development organizations followed by an extensive
comparison and identification of similarities between the constituents of the SWOT analysis
of the two organizations. The paper will be concluded by summarizing the main points
associated with SWOT analysis followed by a personal reflection demonstrating the learnings
from the conduction of the paper.
Body

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The SWOT analysis for both, Consonant and Diversity House will be performed under this
section:
Consonant
Strengths:
 Consonant serves as a platform for
addressing the challenges and
barriers of people with a
collaborative effort
(Consonant.org.uk 2020).
 Consonant has constructed a
diversified background for offering
solutions in the diverse field with
skilled staff members and volunteers.
 Consonant acts as a medium for
helping both the servers and the
target audience with the opportunity
of improving someone’s life with
own expertise and being helped
without the hassle and even
investment (Consonant.org.uk 2020).
 Consonant stimulates community
development both directly and
indirectly, directly by services like
solving concerns with immigration
Weaknesses:
 The organization lacks technological
advancements with respect to services
(Consonant.org.uk 2020).
 Consonant has not specifically
categorized and distinguished the
categories of paid and unpaid services
(Consonant.org.uk 2020).
 Heavy dependence on third parties and
volunteers.