Community Engagement: Strategies and Best Practices for Building Strong Relationships

This report discusses the concept of community engagement and its significance in addressing the problems that impact the well-being of individuals. It focuses on the community engagement activities of Benugo, a British catering organization, and analyzes their best practices and stakeholder participation. The report also explores different methods of community engagement, such as community meetings, focus groups, surveys, and web-based engagement. Additionally, it highlights the role of social media platforms in supporting business outreach and the importance of training and development in equipping employees to deal with socio-cultural issues within society.

Community Engagement

Table of Contents
Community Engagement..................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
RECOOMANADATION................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journal:......................................................................................................................7

INTRODUCTION
This report is going to discuss about the community engagement. Community
engagement is a procedure of operating or working collaboratively with groups and the
individual which is affiliated by the Geographic proximity for same situation in order to address
the problems that create impact on the wellbeing of the individual. In other terms community
engagement is a involvement or participation of the individual in the company for the well being
of the community of the society. This report is going to discuss about the benugo company and
about their community engagement activities. Benugo is the British catering organization and it
working on High Street Cafe restaurant dining spaces inside the buildings which are public and
in the house corporate cafes (Gone, 2017). The founder of the Benugo Company is Ben Warner
and the company was founded in 1997 in London United Kingdom. As of 2014 March the
company banner go had more than 70 invisible places in the United Kingdom and most of the
places are located in London in some location outside the bath, Oxford and many more. This
report is going to analyze the best practices and function which are connected to the community
engagement and the stakeholder’s participation in the company. Also the relationship which the
company have with their stakeholders and how company engaged themselves with the
stakeholders in order to maintain a amended connection.
MAIN BODY
Community engagement is the procedure of operating effectively and collaboratively with the
people who are working with the company in order to improve the health of the community and
their member. Community engagement enhanced partnership and coalitions which help the
company to influence system and change relationships among the groups and partner.
Community engagement has 4 pillars which are people practice policy and performance these
four pillars are much important for the community engagement in order to maintain the welfare
and well being of the community (Loosen ,2019). Community engagement matters a lot for the
company in order to to maintain their image in the community and build a sense of purpose and
the belongings for the individual of their community. Benugo Company follows few practices in
order to maintain a community engagement and these are community meetings focus groups
surveys and web-based engagement.
Community meetings in the public or Town Hall meetings can be effective way of sharing
information in the community. In this the company they considered or launched a meeting in
order to know about the concern and feedbacks of the community because as these events
caterers a great opportunity to the company in order to demonstrate openness and transparency to
stakeholder for stop it is very required for the company to consider what will make the event
comparing to stakeholders and also encourage or motivate attendance (Tan and Apisit-Isariyah,
2018). Community meetings the company gets opportunity to transfer the information and
collect the feedbacks.

Communities meetings can be used potentially and effectively at the starting time of the
meetings and also help them to explain processes and outcomes. It also helpful for the
community to attract media attention for the company's new project or program and also
maintains a transparency among the stakeholders and the community which are connected to the
organization.
Focus groups focus groups motivate discussion and work amended when reaching out to the
lower or small stakeholder groups. The active groups or discussion among the individual or
group in hence the focus questions and A comfortable environment in the company. This way of
practices is a very efficient ways to utilize resources and identify the most important issues in the
company. Focuses groups can be e modify and planned in order to reach a specific theme of the
stakeholders or enhance around a particular project. Through this groups and Company can
resolve any conflict or handle the conflict easily.
Surveys: Surveys or questionnaire is the most effective program it is useful for the company to
identify the opinion and the thought process of the stakeholders and community. It is very useful
for the company to collect quantitative data. The data or the information which are used to
compare the outcomes from another Period of the time or towards the different stakeholders .
This method is very quick and cost effective in order to communicate with large team of the
individuals.
Web based engagement online public participation is a very effective way to reach and engage
with several stakeholders and community. Reaching out using social media platforms for cloud
based service is term and Organization can reach with many stakeholders and community and
build effective relationship with them. This method is very flexible and convenient for the the
participants and also motivate them to communicate with the company or stakeholders. It create
a positive for the company to motivate the discussion and Reflection about the complex and
difficult projects (Forrester, 2019). All so it will enhance the outcomes of a consultation initiative
and develop the correct set of the questions.
There is no perfect mode to engage with the stakeholders because as requirements are the needs
of the stakeholders in the community will modify according to the groups an issue which arising
in the environment. Using more than one method in order to reach with them for the engagement
process the company Benugo uses several programs and methods in order to create a strong
relationship with the stakeholder community. From the discussion, social network analyzation is
a mixed method of Concept which can be applied to the evaluation of community partnership
and community engagement. When you go company follow this method in order to engage with
the community. This method is considered social connections and the strength of the connection.
The connections with their community may be among variety of individual entities organization
Institution. Community engagement skills need competency of managing community
engagement and being capable to enhance and develop a meaningful mission objectives goals

group process documentation and communication cycle these are the skills which are required
for the company in order to engage with the community.
How the company uses different social media platforms as an outreach to support the
programmed business
The company use several social media platforms in order to reach with the consumers
and target the market. So that they can raise the productivity and efficiency of the company.
Developing and creating a online website is very important for the any company. Along with
having online application or website the company are required to expand their outreach in social
media platform because social media networking sites provide several kinds of benefits and help
them to get several kinds of opportunity. Social media sites such as Twitter Facebook, Instagram
YouTube, are very essential for maintaining a competitive edge in the market. The company uses
social media network in order to connect with them audience or connect with the market in order
to interact with target market this is the major advantages of social media for any organization
because it enables the company or their employees to interact with their customer. Social media
platform provide facility to interact with consumers and receive their feedbacks mean if
customers have any concern or issue regarding the product or any services they can ask the
company in a very timely manner. Social media platform also caters services and accessible way
to express what the customer fields and give a possibility to the company to respond there
feedbacks. With using social media platform incomplete capable to view complaints and make
them sure about their issues and problem that will be dealt for overcome by them (Berland,
2019). The company also using social media platform in order to raise their competitive
advantages and in digital marketing full stop as digital marketing is a very effective way to
promote the goods and services which are provided by the company (Dirksen, 2020). Digital
marketing is a very effective strategy to promote and advertise the product and services. Social
media platform spread consciousness and awareness about the business while providing the
company to get a opportunity in order to constantly reminding the consumers about their product
and services which are provided or offered by the company this also help them to find more and
more customers who are interested in in the products and services which are provided by the
company.
Training and development required to equip employees in dealing with socio-cultural
issues within society.
Training and development is a very effective process and much important for any Organization
in order to develop and enhance the skills of the employees. Employee development it is much
required for any Organization in order to get more opportunities towards the community or to
gain several kinds of positive outcomes. Training and development provide several kinds of
benefits and development to the Benugo company in order to grow in the market. As training and
development help the company to deal with social culture issues which are arising in the society

because through training and development an employee got to know about several culture
changes and about the Dynamics of the environment.
Training and development improve the performance of the employees so that they can get to
know about the circumstances and situations which are rising in the company because of
dynamics of the environment and issues of social culture (Biruk and Trapence, 2018. This will
also help them to handle unexpected situation which are rising in the company. Indian
development plays a vital role for the work force because through training and development
make themselves capable to handle evolving condition and circumstances much effectively and
quickly. This will also help them to learn about culture and outside of the organization and also
support them to track new workers and improve their loyalty(Dilay, Diduck, and Patel, 2020)
(Sytsma and Piza, 2018). Training and development a much required for the workers because
through these sessions they learn about community involvement and importance of social culture
an issues or conflicts which are rising in the company or in the environment. Through these
session they make capable to themselves in order to deal with issues and problems that are facing
by the community in context of the Chosen company and several kinds of dynamics in the
environment.
RECOOMANADATION
The company are required to focus on several as for their development and growth in the market.
Also, to get several opportunities and success for the company.
 It is recommended to the company to use effective strategies of community engagement
in order to satisfy the community needs and desired and make them sure about their
welfare and security.
 It is also advised to the chosen organization that they should enhance their training and
development session so that they can raise employees skills and knowledge in order to
solve the issues and problems which are arising in the community in context of chosen
organization.
CONCLUSION
From the above mentioned report it has been concluded that community engagement is
very important for the company in order to make them feel and make them as your about their
social welfare and their security. For raising the community engagement in company, they
follow several Strategies and planning to make them feel comfortable and enhance or build the
strong relationship with their stakeholders and community. This report is also described about
the training and development requirements in the company in order to overcome the conflicts
and issues which are rising in the community because of social culture dynamics and problems.
To advise the company this report describes or mention some recommendation on the basis of

the indentifying of the report so that they can improve themselves and enhance their capabilities
in order to engage with community and their stakeholders
REFERENCES
Books and Journal:
Gone, J.P., 2017. “It felt like violence”: Indigenous knowledge traditions and the postcolonial
ethics of academic inquiry and community engagement. American journal of
community psychology, 60(3-4), pp.353-360.
Tan, C.C. and Apisit-Isariyah, P., 2018. Towards a community-based theory of brand community
engagement. Advanced Science Letters, 24(7), pp.5167-5170.
Berland, A., 2019. Lessons from the field for community engagement and
accountability. International Journal of Health Governance.
Biruk, C. and Trapence, G., 2018. Community engagement in an economy of harms: Reflections
from an LGBTI-rights NGO in Malawi. Critical Public Health, 28(3), pp.340-351.
Loosen, W., 2019. Community engagement and social media editors. The International
Encyclopedia of Journalism Studies, pp.1-6.
Forrester, S.H., 2019. Community engagement in music education: Preservice music teachers’
perceptions of an urban service-learning initiative. Journal of Music Teacher
Education, 29(1), pp.26-40.
Dirksen, C., 2020. Community engagement for student faith development: Service-learning in
the Pentecostal tradition. Christian Higher Education, 19(1-2), pp.78-90.
Dilay, A., Diduck, A.P. and Patel, K., 2020. Environmental justice in India: a case study of
environmental impact assessment, community engagement and public interest
litigation. Impact Assessment and Project Appraisal, 38(1), pp.16-27.
Sytsma, V.A. and Piza, E.L., 2018. The influence of job assignment on community engagement:
bicycle patrol and community-oriented policing. Police Practice and Research, 19(4),
pp.347-364.