Community and Engagement-1

This document discusses the concept of community engagement and its significance in organizations. It explores the relationship with stakeholders, different areas of organization, social media platforms for outreach, training and development for employees, and the need for a forward-looking approach in multiculturalism training. The case study focuses on the London Service Ambulance of the National Health Services (NHS).

Community and
Engagement-1

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identify and establish the sort of relationship they have with the stakeholders and how they
engaged with them..................................................................................................................1
2. Evaluate different areas of the organisation and highlight about how community
engagement evolved...............................................................................................................2
3. Provide a detailed narrative of how they use different social media platforms as an outreach
to business.............................................................................................................................4
4. Explain the training and development required to equip employees in dealing with socio-
cultural issues within society..................................................................................................4
5. Consider why the organisations need to adopt a forward-looking approach in training their
employees on multiculturalism...............................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Community and Engagement is the procedure of commence working collaborative where
group of people affiliated on geographic proximity, special interest or having similar situation to
addresses for better create issues The issues are mainly enhance affects those people that enhance
powerful vehicle that bringing about the environmental and behavioural that creates change
effecting towards well being (Adhikari, Pell and Cheah., 2020). It is more strengthen that
generate and behavioural changes within effective. The objective of conduct community
engagement is to enhance work in discipline and makes public support and satisfaction as well as
over comes challenges reduced.
In perspective of this report, the organisation is consider is “A London Service
Ambulance” that comes under National health Services company. The NHS is British based
venture that provide free rides of point for using emergency medical that essential of carrying
towards better person treatment within United Kingdom (Biddison and et. al., 2018). They
initially provides 14 National Health service that creates trust 11 ambulance separate towards
national worldwide series in Scotland respectively. The following discussion is made on the
benefits of the social program to the society, relationship with stakeholders and engagement with
the company, different areas of organization along with the skills that are required by the
employees to perform their jobs in a effective manner, social media platforms to outreach the
community and forward looking approach for employees to build the networks within or outside
the organization with proper findings and conclusion.
MAIN BODY.
1. Identify and establish the sort of relationship they have with the stakeholders and how they
engaged with them
Establishing relationship
Grouping and brainstorming
It is one of the method to establish the relationship with the stakeholders that is the
grouping and brainstorming which means that gathering together in one place and discussion
about the project and sharing ideas with each other on a frequent basis helps to maintain the
relationship with the stakeholders.
Staying consistent with the project
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It is an another method to establish the relationship with the stakeholders that is the
staying consistent with the project which means that commitment is an important aspect with the
stakeholders so that trust can be gained regarding the project accomplishment on time with
maximum utilization of resources in an efficient and effective manner.
Regular contact with them
It is also the one of the method to establish the relationship with the stakeholders that is
the regular contact with them which means that it is essential to have the routine contact with the
stakeholders so that they can maintain the long term relations and more engagement and
involvement can be available with them.
Engagement with them
Social media platforms
It is one of the method to engage with the stakeholders that is the social media platforms
which means that it is the most strongest way to engage with the stakeholders because now a
days online interaction is more easy and valuable to communicate with someone either for the
professional work or for the personal work (David-Chavez and Gavin., 2018).
E-mailing
It is an another method to engage with the stakeholders that is the E-mailing which means
that it is the most professional way to communicate with the stakeholders on a regular basis so
that the contact can be enhanced which can help in the future projects of the company.
2. Evaluate different areas of the organisation and highlight about how community engagement
evolved.
Different Areas of Community Engagement in perspective of “A London Service
Ambulance” of NHS are:
 Community building: The project which define about bringing people together is to
simply get to know each.
 Community of Education: Through those projects which are entitled structure base
studies for students and making social involvement to reduce issues that creates huge
conflicts.
 Community of organising: These one of most important community that depicts about
making combined people together for more longer time (De Weger and et. al ., 2018).
The objective is to reduce community problems that contribute to create solution for local
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issues partition. Through the example of assistance is establishing within Latino parent
advisory Board.
 Economic Development: The project which commence around work within regional
economy in such sustainable way.
Skills knowledge and strategies in “A London Service Ambulance” of NHS community
engagement:
The Engagement skills is essential to having more including about the ability which
motivate to others as well as they could act in differently that better resolve for making conflicts
challenges for inspire creativity (Firestone and et. al., 2018). There are some important skills
which is require in community engagement for “A London Service Ambulance” of NHS:
 Self productivity: This competency is produce better result for moving forward through
having sound which create better priorties on the basis of decision making, discipline,
delegation and better goal setting etc.
 Self Control: It is being able about what to commence for accomplishing goals and
major aims or roles. On he basis of this adaptivity it create better capacity and integrity
as well as resilience within better manner. It is also helps to manage stress and be
flexible to create better confidence for attaining work.
Strategies:
There are some important strategies which helps to “A London Service Ambulance” of NHS
better community engagement in following below:
 To make community express their thoughts and opinion for that chosen those peoples
who are obsessed to talk and more extrovert type of personlity. These kind of member
could better create more engagement, in perspective of “A London Service Ambulance”
of NHS they can more work engagement that allows for positive environment.
 Focuses on community moderation really important for allows more community to share
member for themselves. In other hand which is taken up measure for making keep
community to safe space in order to prevents trolling, bullying and having offensive as
unappropriated manner.
Evaluation:
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On above strategies is summarised to creation of better community engagement that
allows more “A London Service Ambulance” of NHS better engagement positive outcomes
(Kimmel and et. al., 2019). For for implement major engagement that enhance environment to
make engage people work responsibility.
3. Provide a detailed narrative of how they use different social media platforms as an outreach to
business
There are different social media platform for “A London Service Ambulance” of NHS
perspective are:
 Facebook: It is one of largest and trending social media networking platform in which
majority of world used. In perspective of “A London Service Ambulance” for NHS can
use Facebook to promoting product and service, motivation posts, picture, videos and
blogs related to any specific topic, As NHS of London ambulance create better
community engagement in social networking for creates better people interaction with
their services.
 Whatsapp: After Facebook, Whatsapp is high social messenger site to create better
platform as it arrived to capture million of people are now engaged to actively participate
in it. For “A London Service Ambulance” for NHS in Whatsapp can used to create
awareness about health base community engagement while creating Whatsapp group.
 Zoom Calling: It is video conferencing social media platform this could also be
beneficial as “A London Service Ambulance” NHS can make member to engage video
calling for better engage in member.
4. Explain the training and development required to equip employees in dealing with socio-
cultural issues within society.
Social culture issues create impact on lifestyle and values that creates more value that
characterised towards society. “A London Service Ambulance” for NHS can adopt training and
development style for equipment employees better manner are:
 The importance of training and development allows more skills and knowledge
strengthen and weakness get improvise in proper manner. London of ambulance of
National Health Services could attain better manpower through hiring process which is
practically important towards new employees. This can be summarised that human
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resource management is reliable for recruiting and selecting potential candidate for long
term aspect .
 Improvement in performance on the basis of analysing through leader about lack factor in
performance of employees (Kimmel and et. al., 2019). Leaders enhance some strategies
which address about performance improvement. Training and Development creates new
skills and knowledge enhance new strengthen of skill sets. This is important to the NHS
for development need implement on target employees.
 As per above two major training and development requirement could create better
performance development as per the level (Maher, R., 2019). In “A London Service
Ambulance” for NHS their administrative team need to focus on skilled and unskilled
employees for providing essential resources within effective manner.
5. Consider why the organisations need to adopt a forward-looking approach in training their
employees on multiculturalism.
The organisation is seeking for further development in their employees as advance level
because as per time to time manager and leaders of particular organisation could implies better
training and development practises (Poncian, J., 2019). By providing valuable resources through
which employees could enhance their skills within effective manner. The main reason that
organisation seeking for advanced multiculturalism to make potential enough for upcoming or
further uncertainty or challenges that they could face and overcome from that.
CONCLUSION
It is concluded that community engagement is an important part to learn in order to make
the organization successful in the market place because it defines the long term relationship of
organization and other internal as well as external stakeholders. Therefore, in order to apply such
concept in the real time organization, it is important to analyse the benefits of the social program
to the society, it is essential to examine the relationship with stakeholders and engagement with
the company, it is necessary to determine the different areas of organization along with the skills
that are required by the employees to perform their jobs in a effective manner, it is significant to
learn about the social media platforms to outreach the community, it is crucial to study the
training and development requirement in an organization and it is required to gain the knowledge
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about the forward looking approach for employees to build the networks within or outside the
organization. Hence, this report covers all such areas in order to better understand the
conceptualization of the community engagement in the real time world so that the company can
gain the competitive advantage in the market place.
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REFERENCES
Books and Journals
Adhikari, B., Pell, C. and Cheah, P.Y., 2020. Community engagement and ethical global health
research. Global Bioethics. 31(1). pp.1-12.
Biddison and et. al., 2018. Scarce resource allocation during disasters: a mixed-method
community engagement study. Chest. 153(1). pp.187-195.
David-Chavez, D.M. and Gavin, M.C., 2018. A global assessment of Indigenous community
engagement in climate research. Environmental Research Letters. 13(12). p.123005.
Firestone and et. al., 2018. Reconsidering barriers to wind power projects: community
engagement, developer transparency and place. Journal of environmental policy &
planning, 20(3), pp.370-386.
Kimmel and et. al., 2019. How community engagement is enhancing NIDDK research. Clinical
Journal of the American Society of Nephrology. 14(5). pp.768-770.
Maher, R., 2019. Squeezing psychological freedom in corporate–community engagement.
Journal of Business Ethics. 160(4). pp.1047-1066.
Poncian, J., 2019. When government commitment meets community proactiveness: governing
gas and community engagement in Tanzania. Energy Research & Social Science. 52.
pp.78-90.
Talò, C., 2018. Community-based determinants of community engagement: a meta-analysis
research. Social Indicators Research. 140(2). pp.571-596.
Online:
Creative Community Engagement Strategies, 2020. [Online] Available through;
<https://www.disciplemedia.com/engaging-your-community/community-engagement-
strategies/>.
Social Networking sites to Know, 2020. [Online] Available through;
<https://makeawebsitehub.com/social-media-sites/>.
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Importance of Training and Development in organisation, 2020. [Online] Available through;
<https://economictimes.indiatimes.com/small-biz/hr-leadership/people/importance-of-
training-and-development-in-an-organization/articleshow/48739569.cms?from=mdr>.
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