Community Engagement Assignment : Pizza Express

Added on - 21 Feb 2021

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COMMUNITY ENGAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Size, structure, mission, vision and goals of Pizza Express.........................................................1Target customers of an organization...........................................................................................1SWOT analysis of Pizza Express.................................................................................................2Role of employees in Pizza Express...........................................................................................3Importance of training and development.....................................................................................3Role of manager and its importance...........................................................................................4Skills and knowledge required for HR manager.........................................................................4Requirements for training and development...............................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONCommunity engagement refers to the approach in which people of community cometogether for building effective relation between them so that it will contributing towards societyfor better life.Present study will be focused on Pizza Express company. It is largest the Chinese ownedrestaurant which is having 500+ restaurant across world.This study emphasized on customers that are targeted by company and internal andexternal factors that affect functioning of business (Hollebeek, Juric, and Tang, 2017). It includesrole of employee within organization and importance of training and development in anorganization.MAIN BODYSize, structure, mission, vision and goals of Pizza ExpressPizza Express is operating in restaurant sector and is considered to be largest chain ofpizza restaurants in United Kingdom, India, China and Hong Kong. This was founded in 1965 byPeter Boizot and then sold to Hony Capital a private entity of China in 2014. It was marked onLondon Stock exchange in 1993 at the time when they are opened their franchise all across UK.AsEmployees in Pizza Express are divided according to their functions that they areperforming in the company (Panwar and et. al., 2016). They are grouped according to product,geographical location etc. this structure is mostly followed by large sized organization. Vision ofPizza Express is to become retailer on which people can trust and people like to come and shopwith it and the company want to provide best experience to employees. Its main goal is to satisfyneeds and wants of customers by providing them best quality product and services.Target customers of an organizationPizza Express is targeting young generations who used to prefer quickly served deliciouspizza as the first choice for their meal. It satisfy needs and wants of customers who need deliveryof pizza for their starving hunger. By giving them discount to regular customers that help inenhancing growth for the future. It is important in providing various aspect that will be helpfulfor company to attract more customers. It is essential in satisfying needs and wants of customersthat help in growth and bring more opportunities to business. There are different segments thatwill affect various aspects in Pizza Express by satisfying needs and wants of customers that is1
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