Community Engagement Report: Examples and Organizational Analysis

This report provides a detailed overview of community engagement, starting with its definition as a collaborative process involving community groups to address issues impacting well-being. It emphasizes the importance of community engagement, highlighting how it increases project acceptance, fosters better solutions through diverse knowledge, improves citizen skills, empowers diverse groups, and creates local networks. The report then outlines policies in community engagement, emphasizing the need for meaningful and responsible engagement to support decision-making and strengthen communities. Examples from the literature and organizations like Mars Canada, Zimbra, and Deutsche Bank UK are provided to illustrate practical applications of community engagement strategies. The report also includes a list of relevant references to support the presented information.

COMMUNITY ENGAGEMENT

Contents
• Definition and process of community engagement.......................................................................2
• Importance.....................................................................................................................................2
• Policies in community engagement...............................................................................................3
Examples from the literature...........................................................................................................3
Other examples of organizations.....................................................................................................4
Reference.........................................................................................................................................5

• Definition and process of community engagement
The community engagement is the process which is related to collaboratively handle the
community groups for addressing different issues which have a major impact on the well-being
of the people. The activities help the firms to engage the community which include the credible
and the transparent reporting, meetings in the town hall as well as the other collaborative
decision making (Baldus, Voorhees & Calantone, 2015). The firms are proactively engaging the
community, which help them to find efficiencies in pushing towards the new projects mainly
because they are secured with the license for operations. The companies are developing some
major innovative products and processes where there is a need to balance the conflicting point of
view, thereby, forcing them to think completely out of the box solutions.
• Importance
Some of the community importance opportunities are identified as:
a. The increasing of the likelihood that the projects and the solutions are accepted by the
companies, widely. The citizens participating in the processes tend to show a major
commitment for the projects to be successful.
b. Creating better and effective solutions to draw on the knowledge which comes from a
diversified groups.
c. The improvement of the citizen knowledge and the skills in problem solving help the
participants to learn about the issues in-depth. The greater knowledge allows one to see
the major issues of the problem.

d. The importance is also that the citizens will be able to empower and then integrate the
people who are from different backgrounds The groups generally feel ignored to gain a
greater control over the lives and community. Hence, the people from different areas
work for a betterment and find that they much so much in common.
e. The creation of the local networks for the community networks help the people to know
more about what has been going on and who are willing for working on the goals. The
increasing trust in community organization and governance is important to work together
for improving the communication and understanding (Glandon, Paina, Alonge, Peters &
Bennett, 2017). There is a need to know about what government, community citizens and
the leaders or the organizations can or cannot do which can help in reductions of future
conflicts.
• Policies in community engagement
Community Engagement Policy is considered to be engaging effectively with community in
a meaningful manner and responsible way. The policy is able to outline the roles and the
commitments to ensure about the integration of the activities and support the decision
making, with building relationship or strengthening the communities. The policy generally
seek for the improvement of the council engagement processes and outcomes through
encouraging the consistent approach and learning through evaluation and through expansion
of the wide range of engagement methods (Wallerstein, Minkler, Carter, Avila & Sanchez,
2015).

Examples from the literature
The examples are including the immediate solution approach of the community, people involved
in the improvement of technical and other expertise. Some of the other example are:
a. There are initiatives related to confidential and commercial information.
b. The development and proper reviewing of the internal policies and procedures, with
council responding to the emergency plan (Beaton et al., 2017).
c. There are certain risks related to the safety of public
Other examples of organizations
The organization like Mars Canada dealing with the food business, is performing community
engagement. The other example is Zimbra where the brand seeks out the leaders and the other
individuals who are fit for the company from first day. The Deutsche Bank UK have been
involved in the community engagement as well.

Reference
Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online brand community engagement:
Scale development and validation. Journal of Business Research, 68(5), 978-985.
Beaton, A., Hudson, M., Milne, M., Port, R. V., Russell, K., Smith, B., ... & Wihongi, H. (2017).
Engaging Māori in biobanking and genomic research: a model for biobanks to guide
culturally informed governance, operational, and community engagement
activities. Genetics in Medicine, 19(3), 345.
Glandon, D., Paina, L., Alonge, O., Peters, D. H., & Bennett, S. (2017). 10 Best resources for
community engagement in implementation research. Health policy and planning, 32(10),
1457-1465.
Wallerstein, N., Minkler, M., Carter-Edwards, L., Avila, M., & Sanchez, V. (2015). Improving
health through community engagement, community organization, and community
building. Health behavior. Theory, research and practice. 5th ed. Hoboken, NJ: Jossey-
Bass, 277-300.