Community Engagement: Reflection and Impact on Lidl

This report explores the concept of community engagement and its impact on Lidl, the largest supermarket chain. It discusses Lidl's mission and vision, their strategies for community engagement, and the benefits and challenges they face. The report also includes a reflection using Gibbs' reflective cycle and an action plan for further improvement.

Community Engagement
Assessment 2

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Reflection....................................................................................................................................1
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A community engagement is basically a process that is constantly collaborated with
support of people or group that is affiliated with special interest, geographic proximity, similar
situations that address various issues related to well being. In this powerful impact is induced
within the change in behavioural and environmental modifications. It also bring effectual
participation in between an organisation and within community in terms of welfare (Johnston
and Lane, 2018). There are various kinds of engagement such as community building, dialogue,
organising, education, direct services, engaged research, economic development and institutional
engagement. In this better level of response is towards community engagement and development
of leadership qualities is enhanced. In this different employability skills are considerate as it is
acquired with the deployment of corporate world. The following report is based on Lidl as it is a
largest supermarket chain of retailing industry and operates its business operations over 1000
stores all across US and Europe. The report below is consist of reflection about the various
interpretation skills that is adopted within an organisation. In furthermore, consist of various
community engagement, personal development that is reviewed and it is extended with the
support of theoretical creative thinking and concepts in relation to real situations.
MAIN BODY
Reflection
It is determine that Lidl has worked with the mission to deliver supreme understanding
about to fulfil customer satisfaction. In this the vision is to induce better life by which higher
food services is promoted and the major prospect is to satisfy the need and demand of customers.
In this market value is increases so that product quality and its services both get enhanced over a
continuous period of time. It is an optimised technique for the business by which long term
sustainability is maintained with balanced appropriateness. In this ability of a business to make
positive contribution towards society is an essential prospect and under this working
circumstances has been changes on continuous basis (Komendantova, Riegler and Neumueller,
2018). It induces higher level of ensures by which Lidl make adequate change that is completely
related to the effectual contribution towards local communities. It induces long term success by
which sufficient amount of return on investments is attained by which perfect level of changes is
induced in ordinate manner. It basically assist the business to gain suitable training and
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development so that talent management and its implementation is induced with perfection. For
this business has maintain clear focus towards sustainable philosophies and under this they have
worked to provide a safer and clean surround to its employees by which working efficiency and
its market contribution both get emphasised. It also promote positive collaboration by which
operating functions is getting enhance over continuous period of time. In this business has
understand about the comprehensive strategy by which strong connectedness and commitment is
addressed by which long term sustainability is attained with perfection.
In this business has induced a systematic approach as by analysing its internal and
external stakeholders by which individual management is processed by monitoring each and
every prospect of learning. It maintain better target by ensuring that progress must get varied as
by maintaining clear focus towards the need and demand of business (Mehra, Sikes, and Singh,
2020). For this business uses a strategy known as “A better tomorrow” and it is based on the four
basic pillars and it is completely dependent on the set of responsibility such as protection and
sourcing of team. In this team management of Lidl worked over to maintain clear focus on its
stakeholders. In support of this program business make suitable usage of social corporate
responsibilities by which achievement of standardised target and objective become clear and
transparent. It assist to maintain long term target with the parallel support of employee, capital
investment by which corporate responsibilities are managed with adequateness.
It induces a lot of benefits for the business under which suitable changes are induced by
which market reach and its attractiveness is getting advanced by increasing its internal and
external engagement with employees. There is various challenges that is faced by the Lidl as
they are operating in a lot of stores and with this amount of wastage production is increases as by
managing working standards. It is essential with business that continuous learning and
development is induced as by ensuring about enhancement of enthusiasm and for this collective
funds are raised within continuous period of time. In order to manage that redundancies business
as conduct market audit by which balanced level of encouragement is induced in which
objectives are meet up as with better suitability (Ramey and et. al., 2018). On the other, Lidl gain
higher benefits as well and it is induced by making regular changes in productivity so that ability
to connect with marketplace and potential customers is increases. It is induced with the support
of reflective model and that is as explained below as:
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Gibb's reflective cycle: It is a cycle that is used to manage and leading reflection by
which ability to make adequate sense about working standards is induced with perfection. It is
designed by Graham Gibbs in 1988 and provide a valid structure for learning as by gaining
experiences. It basically involve six stages that is as briefly explained below as:
(Source: Gibbs' reflective cycle, 2020)
Description: It is an initial stage that particularly consist of as in prospect of community
engagement Lidl works to maintain and develop customers satisfaction under which ability to
enhance productivity of market is enhanced. In this employee get engaged effectively within an
organisation as by analysing overall working standards of the business. At this stage company
measure the impact of its experiences by which ability to contribute towards society is increases
in collective manner (Wu, Fan and Zhao, 2018). As Lidl make ordinate response towards market
acknowledgement as in form of corporate social responsibilities. It takes higher time to manage
and collect interest of market and for this company maintain clear focus on strategic
development.
Feelings: In order to make strong community engagement business enhance capability of
thoughts that is developed with support of experiences. In this business induced sustained
strategy of “A better tomorrow” in which strong level of protection is induced to manage
environment. It is incorporated with the corporate social responsibilities by maintaining suitable
return on investments. In this working criteria and sufficiency is managed with support of
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adequate enthusiasm and it is also be supportive while collecting or raising funds. Thus
management has induce market audit as well and it is considerate on the basis of stakeholder
analysis and their interest. In this market reach and its effectiveness is increases over regular
period of instance and it also emerged with internal and external engagement. In support of
strategy positive changes is implemented as in terms of reduction in wastage management and
working over land fillings.
Evaluation: It is a stage at where several benefits are induced within business operations
and functions. In this business worked on to meet ISO standards by which energy management
and control is controlled over regular basis (Mayo, 2019). As by managing corporate social
responsibilities business make successful donation of 50,000 meals within a month and it is done
for different charities that are enlisted and certified as well. As by evaluating various
communication techniques sustained strategies are implemented to intensify internal and external
standards. In this Lidl design suitable software that assist to store message, customer newsletter
and report of sustainability. For this an application named as “WeareLidlApp” is launched and it
is processed with the charity partnership in between jigsaw and along with adequate sponsorship
with Ladies Gaelic Football. So that events get promoted in form of advertisement and
promotional activities.
Analysis:Lidl has worked effectively on various dimensions that is dependent over
stakeholders by which negative impact over society is reduced. It promotes suitable interaction
with local community as by enhancing overall interaction with marketplace. Thus it is analysed
that business maintain clear focus towards successful change in which carbon emission and its
flow is managed as by maintaining clear focus towards renewable changes, waste management
and energy efficiency. In this carbon footprint and its impact is reduced so that operating abilities
of business is getting advanced. In support of strategic development standardised target is
achieved as by making optimised utilisation of resources (Lowe, and et. al., 2019). As Lidl is
ISO certified that reflect business has induced suitable construction and management within its
stores as well as in distribution centres as well. It is usually undertaken in support of integration
of photovoltaic panels and electric vehicles as in support of project building. In this largest
charging network is developed that enhance ability of customers attraction over continuous time
period.
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Conclusion: It is a prospect under which Lidl get establish strong relation with its
neighbour as in this effectual contribution towards working and living standard is developed. In
this continuous development is induced and it is completely get dependent on the various
initiative such as fundraising with charities, volunteering of various program. As the successful
changes is induced within business as with the partnership with Jigsaw that is a national centre of
youth mental health and induces better benefits in support of fundraising. In addition social
awareness is promoted within which customers motivation and encouragement is increases on
regular basis (Han, Jun and Kim, 2019). Thus in this community engagement is enhanced by
inducing successful implementation within stores and distributing channel so that ability to make
profit is increases on repetitive basis. In this suitable working is promoted that reduces noise and
along with this women community also get supported.
Action plan: In this Lidl and its management has worked effectively within business
operations as in this team work is promoted and advanced over repetitive period of instance. It
promotes efficient relationship by eliminating communication gaps. So that engagement of
leaders is getting prioritised by which sufficient level of well-being is promoted and it make
positive contribution towards working performance and objectives of business. To build strong
relationship with marketplace ability of business to make effective contribution is increases as it
consist of mental and physical health by which financial level of well-being is promoted. In this
ability of business to gain long term success benefits is introduced in successful manner. Thus
business has manage and control its trade by considering clothing, housing, food, healthcare and
transport as well. In this sufficient level of training and development is offered by business by
which working capabilities and its potential is promoted in sustained manner (Pine and et. al.,
2020). As company become aware about social changes and for this they have worked as by
consideration of customer centric approach. Thus ability to business to change customers
preferences is managed and it also promotes marketing and personalised experiences in
satisfactory manner.
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CONCLUSION
It has been concluded from above report that community engagement is a procedure
through which sustained level of collaboration is induced and it is affiliated with prospect of
interest, situations, proximity etc. It is an aspect under which business make sure that better
quality products are offered in the marketplace by which more of customers get satisfied for a
longer period of time. It assist the business to induce sustainable changes under which effectual
changes is induced that assist to make positive level of contribution in terms of working
sufficiency. For this it is also be essential that business has induced various strategies such as
training and development, recruitment and talent management. In this business furthermore
worked to manage stakeholder interest and its analysis by which working efficiency and
productiveness is increases and managed over continuous period of time. As per consideration of
engagement it is essential that business has develop and design various strategies by which
operating abilities is getting enhanced in productive manner. In addition communication medium
also get selected by the business through which ability to get connect more customers that are in
reach or not also get attracted for longer period of time. Moreover, stakeholders engagement is
considerate in which rate of redundancies and complexity is reduced and strong interrelation
with marketplace is developed with better efficiency. Environment analysis also be an essential
prospect by which carbon emission and its footprint is reduced and for this effective utilisation of
required resources is induced by which wastage reduction also get managed systematically. In
this environment friendly surround is developed by which successful changes is implemented in
adequate basis.
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REFERENCES
Books and Journals
Fagan, A.A., Hawkins, J.D. and Catalano, R.F., 2018. Communities that care: Building
community engagement and capacity to prevent youth behavior problems. Oxford
University Press, USA.
Han, J., Jun, M. and Kim, M., 2019. Impact of online community engagement on community
loyalty and social well-being. Social Behavior and Personality: an international
journal. 47(1). pp.1-8.
Johnston, K.A. and Lane, A.B., 2018. Building relational capital: The contribution of episodic
and relational community engagement. Public Relations Review. 44(5). pp.633-644.
Komendantova, N., Riegler, M. and Neumueller, S., 2018. Of transitions and models:
Community engagement, democracy, and empowerment in the Austrian energy
transition. Energy Research & Social Science. 39. pp.141-151.
Lowe, K. and et. al., 2019. Factors affecting the development of school and Indigenous
community engagement: A systematic review. The Australian Educational Researcher.
46(2). pp.253-271.
Mayo, P., 2019. Higher education in a globalising world: Community engagement and lifelong
learning.
Mehra, B., Sikes, E.S. and Singh, V., 2020. Scenarios of technology use to promote community
engagement: Overcoming marginalization and bridging digital divides in the Southern
and Central Appalachian rural libraries. Information Processing & Management. 57(3).
p.102129.
Pine, K.H. and et. al., 2020. For impactful community engagement: check your role.
Communications of the ACM. 63(7). pp.26-28.
Ramey, H.L. and et. al., 2018. Engaging diverse Canadian youth in youth development
programs: Program quality and community engagement. Children and Youth Services
Review. 94. pp.20-26.
Wu, J., Fan, S. and Zhao, J.L., 2018. Community engagement and online word of mouth: An
empirical investigation. Information & Management. 55(2). pp.258-270.
ONLINE
Gibbs' reflective cycle, 2020. [Online] Available through:
<https://www.ed.ac.uk/reflection/reflectors-toolkit/reflecting-on-experience/gibbs-
reflective-cycle>.
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