Community Engagement for Social Innovation: A Case Study of Redcross

Running head: COMMUNITY ENGAGEMENT
Community engagement
Nam of the student
Name of the university
Author note

1COMMUNITY ENGAGEMENT
Executive summary
Social innovation highly contributes to both the local and community. It has been mentioned in
this study that social innovation cannot be beneficial until it is being accepted by the community.
Therefore, it can be said that there is a strong relationship between the social innovation and
community engagement. By highlighting the Diffusion innovation model and Social innovation
perspective model, the study has shown the correlation between the social innovation and
adoption of the community. In this study, the organization named Redcross has decided to
introduce the project for increasing the contribution of aged people in the society so that their
financial and social status can be improved. By highlighting the SWOT and PESTLE analysis,
both the internal and external environmental benefits and challenges have been mentioned,
which can influence the ethical and funding implications. However, different implementation
issues, such as social acceptance, funding, lack of accommodation and lack of skilled employees
have been mentioned in this study. At the end of this study, it has been suggested that of the joint
initiatives o government and society can be taken, it will be beneficial for the organization to
implement this project in a better manner.

2COMMUNITY ENGAGEMENT
Table of contents
Discussion of social innovation and community engagement theory.............................................3
Proposed social innovation and its contribution in the common goods..........................................5
Conduct a SWOT, PESTLE and offer discussion on the possible funding and ethical implications
of your social...................................................................................................................................6
Overview and briefly discuss the challenges for implementation...................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

3COMMUNITY ENGAGEMENT
Discussion of social innovation and community engagement theory
According to (Cajaiba-Santana 2014), the term social innovation indicates the concepts,
strategies and ideas that help to meet the social needs. Depending on the social innovation
practices the community development is being done in the proper manner (van Wijk et al. 2018).
There is a strong correlation between the social initiatives and community development. By
addressing the needs of the society, the solutions are being provided to them for improving their
situation. In order to discuss the innovation theory, the Diffusion of innovation theory has been
discussed in this study. In the year 1962, the innovation theory was introduced by E.M. Rogers
(Redcross.eu 2018). This theory is being considered one of the popular social science theories.
In the diffusion theory, the adoption process of new product, behavior and idea is being
highlighted that simultaneously improves the social system. It has been identified in this study
that time and behavioral characteristics are the major key drivers of innovation theory.
Figure: Diffusion innovation model
(Source: Doyle, Garrett and Currie 2014)
In the above diagram, Diffusion innovation model is showing the five adapter
capabilities. In the words of Sugarhood et al. (2014), the five adapter capabilities in Diffusion