The assignment content discusses two behavioral models, namely, the self-empowerment model and the behavioral change model. The self-empowerment model focuses on developing an individual's sense of personal identity and self-worth, which is crucial for promoting healthy lifestyle choices. This approach recognizes that individuals are more likely to take control of their own health if they feel empowered to do so. On the other hand, the behavioral change model is based on real behavior and helps in developing a healthy lifestyle from within an individual. Both models have their advantages and disadvantages, with self-empowerment being time-consuming but effective in promoting sustainable lifestyle changes, while behavioral change can be difficult to implement due to its low level of engagement.