Community Health and Population Focused

Running head: COMMUNITY HEATH AND POPULATION FOCUSED
Community heath and population focused
Name of the Student
Name of the University
Author note

1COMMUNITY HEATH AND POPULATION FOCUSED
Introduction
The assignment is the outcome of the personal research on the health concerns in Sunset
Park Brooklyn. As per the data obtained from research and fieldwork in the medical doctor
office, the health concern was lack of the insurance to cater for citizens’ in case of sickness.
Filed work included data collection through interview, to treat patients lacking health insurance.
The target population for the field work involves children, adults and elderly. The aim of the
assignment is to develop a health promotion campaign using social media support. The rational
for this attempt is the large number of people affected by the lack of insurance in the town. Lack
of health insurance is recognised as rapidly increasing problem. The same is depicted below in
statistics (Health.ny.gov, 2018). The campaign is expected to address the health concern of the
target population.
Fig 1: showing health insurance status
(source: Health.ny.gov, 2018)

2COMMUNITY HEATH AND POPULATION FOCUSED
Problem description
The fieldwork was promoted in the town called Sunset Park Brooklyn. It is the south
western part of the, “New York Cityborough of Brooklyn.” Sunset Park is the 25 acre area is the
wonderful place for children, with sports clubs and active community centres. Brooklyn is the
most popular borough of New York. Sunset is the area between the 1st and 8th Avenues and 65th
Street and the Prospect Expressway. The Park expansions have developed 214 of the 324 total
acres. It makes the area most distinguished in the country system (Www1.nyc.gov, 2018).
Owing to the health concern in this area that is lack of health insurance, the primary
prevention involves social media campaign for health promotion. A lack of quality health care
services in Sunset Park increases rate of hospitalisations. The percentage of adults without the
health insurance is 27% in spite of the Affordable Care Act (BAO, 2013). This borough is
comprised of heterogeneous neighbourhoods and represents ethnic diversity. The demographic
data showed that the total population in this area is 120,441, 50.5% were male (11220 male ages
30-40 ) and 49.5% female. Among the total residents 73.2% were comprised of the adults above
18 years, and 9% were senior citizens, and 17.8% were children. In this borough, 29% of the
families were living below poverty line. Therefore, the target population affected by this
disparity are the children, adults and elderly, mainly belonging to socioeconomic disadvantaged
section of society (Www1.nyc.gov, 2018).
Researching about the physical and social environment it was found that the, bourough is
not very trendy. There are no luxury condominium developments. It is diverse community with
spanish. legal and illegal immigrants. The social life of people is poor due to high rate of
mortality and morbidity due to different chronic illnesses such as cancer, diabetes, obesity and
cardiovascular diseases (Cunningham, 2011). (Please refer Appendix for interview questionnaire

3COMMUNITY HEATH AND POPULATION FOCUSED
during fieldwork). The lack of health insurance is leading to the health disparity or inequity.
Both factors are dependent on individuals' different background and social groups. There is need
to address community gap in health care insurance facility.
(Www1.nyc.gov, 2018)
Linkage of health concern with health inequity/disparity within target population
The disparities simply arise from high, medium and low-income neighbourhoods.