Community Health Promotion

This document discusses the community characteristics, primary and secondary resources, and the needs of the older population in the context of community health promotion. It explores the aging process and the specific care required for older individuals. It also provides insights on how to design effective health promotion plans for healthy aging.

Running head: COMMUNITY HEALTH PROMOTION
Name of the Student
Name of the University
Author Note

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Introduction:
The aging process is defined as the process that increases the susceptibility of the
individuals as they grow old. With the growing vulnerability during the aging process, older
individuals require specific care and health care services in order to provide live a healthy life.
In 2017, 15% of Australian is over 65 years (Bone et al. 2016). The case study represents the
issues of the represents the aging population of the Wollongong whereby 2036 more people aged
65 and over than there will be those under 15 in Wollongong. This paper will discuss the
community characteristics, one primary and secondary resource and understanding of the need of
the individuals in the following paragraphs.
Community characteristics:
As discussed by Adler, Glymour and Fielding, (2016), the social determinant of the
health are crucial factors that need to consider in order to understand a community. Wollongong
is community situated in the seaside of New South Wales of Australia Taking an insight of the
situation, the aged population will be over 65 compared to those under 15 which indicated that
the mortality rate of the community is higher than the birth rate. Therefore, in order to
understand the community ,the rural and suburban type of community characteristics where
individuals are live together by geographical boundaries ( community of place) and situations (
community of circumstances ) are required to consider which can give the concise idea of
nutritional status , unemployment rate and poverty , racial discrimination of the community
(Collins et al. 2018).

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Primary and secondary resource in understanding the community:
In order to understand the need of the population of a community, a detailed exploration
of the community is required. In the current context, for gaining the understanding of the
specific details of community associated with aging, observational studies by health practitioner
such as fieldwork, cross-sectional, RCT are the most suitable primary resource. The prime reason
behind it, the experimental studies helps to gain first-person data regarding national status, racial
differences, poverty, employment rate; mental health issues (Antwi and Hamza 2015). The most
suitable secondary resource would the peer-reviewed journals, government interviews and
surveys, undertaken the research on the population of Wollongong. In the peer review journal,
government interviews and surveys the researchers documented in-depth details of the
community which were generally neglected by common populations (Antwi and Hamza 2015).
Therefore, the peer-reviewed journals would help health promotion practitioners to increase
knowledge regarding the understanding of health care services, potential disabilities, factors
affecting health issues. It would also help to identify the unique need of the individuals
implement evidence-based practice, amend the policies and design suitable health promotion
plan.
Need of the older population:
First journal:
For gaining the perspective of the rapid aging process and associated need of the
individuals, it is required to interact with the community members using a different method.
Wiles et al. (2012) undertaken interview as a qualitative research method with focus groups with
121 older people over 60 years with different ethnic groups and socioeconomic status in order to

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identify unique needs from the perspective of the older individuals. As discussed by Kallio et
al. (2016), interview is most suitable qualities research design in order to gain the identify the
unique need of population as observed for this study is that if the resource is available in the
community and healthy relationship is maintained then it contributed to the healthy aging
process. The interview as the method of exploring the need of the community would be effective
to extract the information regarding the integrated factors which cannot be obtained through
experimental studies (Leung 2015). The interview also allows health promotion practitioners to
gain an understanding of other factors which were not documented in the peer reviewed journal
(McIntosh and Morse 2015). This method is advantageous for better understanding of the
community because interviews provide the emotional data which include values, beliefs, and
perception of the individuals regarding their surroundings and the potential issues (McIntosh and
Morse 2015). The disadvantages of conducting interview are it is time-consuming, have no
statistical significance, the respondents may not give honest answers and may give rise to ethical
issues (Palinkas et al. 2015).
Second journal:
In order to design appropriate health promotional campaign for the older individuals of
the community, it is crucial to have an in-depth understanding of the factor that contributed to
the rapid process of aging. Gaertner et al. (2016), analyzed baseline nonparticipants in a
registered based sample of older individuals over 65 years and invited to the health examination
survey with the inclusion criteria of different demographics where they were asked to answer
short health questionnaire via email. As discussed by Antwi and Hamza (2015), survey is
highlighted as one of the most accurate factors that assist to investigate the associations between
two variables. The survey also allows researchers to obtain statistical data from the responses of

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the participants. Hence, in this situation, a community-based survey would be appropriate for a
better understanding of the Wollongong community. The advantages of conducting survey
include it is faster than interview, cheap, has high statistical significance and represents a larger
population. The disadvantages of the community-based survey that respondents may feel
offended to provide the answer to certain questions and may not provide honest answers to
questions which further lead to the inappropriate answer.
Conclusion:
Thus it can be concluded that the aging process is defined as the process that increases
the susceptibility of the individuals as they grow old. In the current context, in order to
understand Wollongong community, the rural and suburban type of community characteristics
where individuals are live together by geographical boundaries (community of place) and
situations (community of circumstances) are required to consider. To gain the information
community of Wollongong, the primary resources would be field study or experimental studies
such as randomized controlled trials, cross-sectional study, and secondary resources would be
peer-reviewed journals, government survey, and interviews. It would be effective to design
health promotional plan for healthy aging of the community.

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