Paper on Strategic Management Consultancy

Added on - 16 Sep 2019

  • Dissertation

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Showing pages 1 to 6 of 27 pages
Running Head: Company AnalysisCompany Analysis
Company Analysis1Table of ContentsIntroduction:....................................................................................................................................2Company History and Current Overview........................................................................................2Current Overview.........................................................................................................................4Evaluation of the Vision, Mission and the Value Statement...........................................................5SWOT Analysis...............................................................................................................................7Strength of the Google:................................................................................................................8Weakness of the Google..................................................................................................................9Opportunities of the Google.......................................................................................................10Threats for the Google...............................................................................................................10Industry and the Competitive Analysis..........................................................................................10Competition................................................................................................................................11Bargaining Power OF the Buyers..............................................................................................11Threat of the Substitution...........................................................................................................12Threat of the New Entry.............................................................................................................13Organization Growth Strategy.......................................................................................................13Evaluation of the strategy in terms of the SFA..............................................................................15Suitability of the Strategy..........................................................................................................15Feasibility of the Strategy..........................................................................................................15Acceptability of the Strategy......................................................................................................16
Company Analysis2Strategy Recommendation and Implementation............................................................................17Conclusion.....................................................................................................................................20References......................................................................................................................................22
Company Analysis3Introduction:In this present paper, we are hired by Strategic Management Consultancy to analyze any randomcompany. The company can be either public or a startup company. The SMC has provided uswith various companies from which we were asked to choose a company and completely analyzeit. In this, we will analyze the company, and we will also talk about the mission, vision statementand what is the value system of the company. In this, we will also talk about the growth strategyof the company. We will also cover various aspects that are related to the company. The SMC isone of the international firms, and gave us the opportunity to do the company analysis and alsoprepare the PowerPoint Presentation to present the complete analysis of the company. So I chosethe company ‘ Google’, and it is one of the leading companies, that helps in providing theservices related to the internet.(Lazer, D., Kennedy et al. 2014).Company History and Current OverviewThe Google is one of the top leading companies, and it is one of the American multinationaltechnology companies that focuses on specializing the internet-related services and products. Italso focuses on the online advertisement technology. The Google is a type of the search enginein which we can find all the types of the information related to everything. Basically, the Googleprovides us with useful information about anything and also focuses on the images and the videoclips of any particular thing. The Google began in the January 1996, and thus it gained hugesuccess with its advent, it gained heights in 1999. Its headquarters are in the Mountain View,California. Everyone says that Google is a nice platform in America to work with and all theemployees have ranked them high in the Pascal’s. The services it provides to the people are theemail, video, images, various information and other numerous things. We can say that the
Company Analysis4existence of the Google has made the life easy for everyone. The mission of the company is thatto organize the information in a chronological way and make that information accessible to theuniverse. The parent organization is the Alphabet Inc. The product and the services that it offersare as follows:AdvertisingSearch EngineEnterprise ServicesConsumer ServicesSoftwareInternet ServicesOther ProductsThe first funding for the Google was done in the August 1998, and the maximumcontribution of the $ 100,000 and the co-founders of the Google are the Sun,Microsystems which are incorporated. The logo of the Company is as follows:So as we know that the Google Company is one of the famous companies and it had made thelife of the people easy because if we want to know about any information we can easily go theand search that particular item. The logo of the company is the original homepage and the simple
Company Analysis5design because the company designers were not that much experienced in the HTML and themarkup language and at that time they have the website that was not that much designed .The domain name of the Google was registered in the September 1997.Current OverviewThe Google was founded by the Larry Page and Sergey Brin, and they were the students in theStandford University. The Google was officially launched in 1998. The Google is high energy,and the work environment is fast in pace. The Company just retain the highest minded people inthe Company. There are 57 worldwide locations and not including the one in the United States.There is a very good working environment, and the people feel privileged to work with theGoogle because there is the very good working environment and there are thousands of theemployees that are working with it. It is one of the helping hands to the world as all theinformation is accessible to the whole world. The products associated with it follow:Google MapGoogle ChromeGmailGoogle DriveGoogle CalendarGoogle Play Store
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