Company Analysis Report Google

Added on - 20 Sep 2019

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Running Head: Company AnalysisGoogle
Company Analysis1Table of ContentsIntroduction:....................................................................................................................................2Company History and Current Overview........................................................................................2Current Overview.........................................................................................................................4Evaluation of the Vision, Mission and the Value Statement...........................................................5SWOT Analysis...............................................................................................................................7Strength of the Google:................................................................................................................8Weakness of the Google..................................................................................................................9Opportunities of the Google.......................................................................................................10Threats for the Google...............................................................................................................10Industry and the Competitive Analysis..........................................................................................10Competition................................................................................................................................11Bargaining Power OF the Buyers..............................................................................................11Threat of the Substitution...........................................................................................................12Threat of the New Entry.............................................................................................................13Organization Growth Strategy.......................................................................................................13Evaluation of the strategy in terms of the SFA..............................................................................15Suitability of the Strategy..........................................................................................................15Feasibility of the Strategy..........................................................................................................15Acceptability of the Strategy......................................................................................................16
Company Analysis2Strategy Recommendation and Implementation............................................................................17Conclusion.....................................................................................................................................20References......................................................................................................................................22
Company Analysis3Introduction:In this present paper, we will discuss the company analysis of Google in order to provide therecommendations to the company for achieving the strategic goals and objectives of thecompany within the specific period of time. The paper includes mission, vision statement andvalue system, growth strategy of the company.Company History and Current OverviewThe Google is one of the top leading companies, it is one of the American multinationaltechnology companies that focus on specializing the internet-related services and products. Italso focuses on the online advertisement technology. The Google is a type of the search enginein which we can find all the types of the information related to everything. Basically, the Googleprovides us with useful information about anything also focuses on the images and the videoclips of any particular thing. The Google began in the January 1996, thus it gained huge successwith its advent, and it gained heights in 1999 (Lazer, D., Kennedy et al. 2014). Its headquartersare in the Mountain View, California. Everyone says that Google is a nice platform in Americato work with all the employees has ranked them high in the Pascal’s. The services it provides tothe people are the email, video, images, various information and other numerous things. We cansay that the existence of the Google has made the life easy for everyone. The mission of thecompany is that to organize the information in a chronological way and make that informationaccessible to the universe. The parent organization is the Alphabet Inc. The product and theservices that it offers are as follows:AdvertisingSearch Engine
Company Analysis4Enterprise ServicesConsumer ServicesSoftwareInternet ServicesOther ProductsThe first funding for the Google was done in the August 1998, the maximum contributionof the $ 100,000 and the co-founders of the Google are the Sun, Microsystems which areincorporated. The logo of the Company is as follows:As the Google Company is one of the famous companies and it has made the life of the peopleeasy because if we want to know about any information we can easily go the Google searchengines that will show the particular item (Zhang et al., 2015). The logo of the company is theoriginal homepage and the simple design because the company designers were not that muchexperienced in the HTML and the markup language at that time they have the website that wasnot that much designed. The domain name of the Google was registered in the September 1997.Current OverviewThe Google was founded by the Larry Page and Sergey Brin, and they were the students in theStandford University. The Google was officially launched in 1998. The Google is high energy;
Company Analysis5the work environment is fast in pace. The Company just retain the highest minded people in theCompany. There are 57 worldwide locations. But it doesn’t include the United StatesHeadquarters.There is a very good working environment, the people feel privileged to work with the Googlebecause there is the very good working environment there are thousands of the employees thatare working with it. It is one of the helping hands to the world as all the information is accessibleto the whole world. The products associated with it follow:Google MapGoogle ChromeGmailGoogle DriveGoogle CalendarGoogle Play StoreThe Google broadly goes there where no one has reach or in short the Google provides thesolutions or the information which other countries fail to. This company is perfect from everyangle because the CEO as well as all the employees are well educated and experienced. Thusthey are formulating the policies and strategies which are suitable for an organization likeGoogle. The operation department of Google is performing really well and it is providing hugebenefits to the company.
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