Company Analysis Truco Assignment Rpeort

Running head: COMPANY ANALYSIS: TRUCO
COMPANY ANALYSIS: TRUCO
Name of the student
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Author Note

1COMPANY ANALYSIS: TRUCO
Table of Contents
Introduction................................................................................................................ 2
Background................................................................................................................ 2
Overview of the company....................................................................................... 2
Export and its characteristics..................................................................................3
Wine export characteristics of Thailand.....................................................................4
Wine industry of Thailand........................................................................................ 4
Factors Truco can consider for export in Thailand......................................................5
Conclusion.................................................................................................................. 6

2COMPANY ANALYSIS: TRUCO
Introduction
Truco is an internationally acclaimed brand of alcoholic beverages that operates and
functions throughout the world. The Truco brand is originally from Argentina, from the
continent of South America. The wine that Truco brand serves is of high quality and generally
receives 4 among 5 stars in terms of ratings and ranking. The quality of the wine along with the
quantity is premium and internationally consumed (Totalwine.com.2019). Export activities are
taken up by the business enterprises to increase its sale and revenue along with expansion of their
business. The respective paper is to introspect, analyze and interpret Truco’s wine export
activities to Thailand. The paper is in report format where Truco company’s position, marketing
strategies and export activities are also listed and analyzed with special reference to South- east
asia, mainly, Thailand.
Background
Overview of the company
Truco winery is an internationally acclaimed brand of alcoholic beverages that operates
and functions throughout the world. The Truco brand is originally from Argentina, from the
continent of South America. The wine that Truco brand serves is of high quality and generally
receives 4 among 5 stars in terms of ratings and ranking. The quality of the wine along with the
quantity is premium and internationally consumed. The company caters to the needs of the
alcohol favoring population of Argentina. The company carries out its sales operations online,
with the help of different online beverage purchasing portals as well as offline, at different
winery and alcohol outlets of Argentina (Totalwine.com.2019).