Strategic Management Consultancy- Company Analysis

Added on - 18 Sep 2019

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Running Head: Company AnalysisCompany Analysis
Company Analysis1Table of ContentsIntroduction:....................................................................................................................................2Company History and Current Overview........................................................................................2Current Overview.........................................................................................................................4Evaluation of the Vision, Mission and the Value Statement...........................................................5SWOT Analysis...............................................................................................................................7Strength of the Google:................................................................................................................8Weakness of the Google..................................................................................................................9Opportunities of the Google.......................................................................................................10Threats for the Google...............................................................................................................10Industry and the Competitive Analysis..........................................................................................10Competition................................................................................................................................11Bargaining Power OF the Buyers..............................................................................................11Threat of the Substitution...........................................................................................................12Threat of the New Entry.............................................................................................................13Organization Growth Strategy.......................................................................................................13Evaluation of the strategy in terms of the SFA..............................................................................15Suitability of the Strategy..........................................................................................................15Feasibility of the Strategy..........................................................................................................15Acceptability of the Strategy......................................................................................................16
Company Analysis2Strategy Recommendation and Implementation............................................................................17Conclusion.....................................................................................................................................20References......................................................................................................................................22
Company Analysis3Introduction:In this present paper, we are hired by Strategic Management Consultancy toanalyze any random company. The company can be either public or a startup company. TheSMC has provided us with various companies from which we were asked to choose a company,and completely analyze it. In this, we will analyze the company, and we will also talk about themission, vision statement and what is the value system of the company. In this, we will also talkabout the growth strategy of the company. We will also cover various aspects that are related tothe company. The SMC is one of the international firms, and gave us the opportunity to do thecompany analysis and also prepare the PowerPoint Presentation to present the complete analysisof the company. So I chose the company ‘ Google’, and it is one of the leading companies, thathelps in providing the services related to the internet.(Lazer, D., Kennedy et al. 2014).Company History and Current OverviewThe Google is one of the top leading companies, and it is one of the American multinationaltechnology that focuses on specializing the internet-related services and products. It also focuseson the online advertisement technology .The Google is a type of the search engine in which wecan find all the type of the information related to everything. Basically, the Google provides uswith useful information about anything and also focus on the images and the video clips of anyparticular thing. The Google began in the January 1996, and thus it gained huge success with itsadvent, it gained heights in 1999.It’s headquarters are in the Mountain View, California.Everyone says that Google is a nice platform in America to work with and all the employeeshave ranked them high in the Pascal’s. The services it provides to the people is the email, video,images, various information and other numerous things .We can say that the existence of theGoogle has made the life easy for everyone. The mission is that to organize the information in a
Company Analysis4chronological way and make that information accessible to the universe. The parent organizationis the Alphabet Inc. The product and the services that it offers are as follows:AdvertisingSearch EngineEnterprise ServicesConsumer ServicesSoftwareInternet ServicesOther ProductsThe first funding for the Google was done in the August 1998, and the maximumcontribution of the $ 100,000 and the co-founders of the Google are the Sun,Microsystems which are incorporated .The logo of the Company is as follows:So as we know that the Google Company is one of the famous company and it had made the lifeof the people easy .It is all related to the information which one can get when he/she don’t knowthe alphabet of it. The logo of the company is the original homepage and the simple designbecause the company designers were not that much experienced in the HTML and the markuplanguage and also they were poor in designing the website.
Company Analysis5The domain name of the Google was registered in the September 1997.Current OverviewThe Google was founded by the Larry Page and Sergey Brin, and they were the students in theStandford University. The Google was officially launched in 1998 .The Google is high energyand the work environment is fast in pace .The Company just retain the highest minded people inthe Company. There are 57 worldwide locations and not including the one in the United States.There is a very good working environment, and the people feel privileged to work with theGoogle because there is very good working environment and there are thousands of theemployees that are working with it. It is one of the helping hands to the world as all theinformation is accessible to the whole world. The products associated with it follow:Google MapGoogle ChromeGmailGoogle DriveGoogle CalendarGoogle Play StoreEvaluation of the Vision, Mission, and the Value StatementGoogle Vision, Mission, and the Value statement are important for making the company run andthe mission and the vision statement focus on the fulfilling the objectives and the goal of theorganization. These are the company strategic direction. The vision and the mission statement