Management Theories and Strategic Approaches at Oxford University Press

This report discusses the management theories and strategic approaches used at Oxford University Press. It explores the impact of macro and micro economics on the university and highlights the importance of ICT skills in the digital age. The report also covers the strengths, weaknesses, opportunities, and threats faced by the university press.

Company and business
problem Oxford
university press

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
Management theories .................................................................................................................3
Macro and micro economics ......................................................................................................3
Strategic management approaches .............................................................................................6
CONCLUSION................................................................................................................................7
PART 2............................................................................................................................................9
Introduction .....................................................................................................................................9
Reflection ........................................................................................................................................9
Conclusion ....................................................................................................................................11
REFERENCES..............................................................................................................................12

PART 1
INTRODUCTION
Oxford university press is the biggest university in the world. As it provides publishing of
schools in all over the world. And it is available in more than 70 languages (Alan and Samantha,
2017). This university is specialised in education sector research. This university was founded in
the year 1478 and has started printing all its books in different languages. This report covers
various theories and micro macro economic factors which are create an impact on university.
And also there are various strategic management approaches used in university.
Management theories
Management theories are the theories that are to be recommended as management
strategies that enable better understand and approaches of management. There are various
management theories out of which Oxford university is using Behavioural theory in order to
make better achievement of their goals:
Behavioural theory: This theory focus on human aspect of work. This is also refers to
the human relation theory. As because in this theory there is a better gaining of hum,an
behaviour at working environment to improve productivity of staff members. In context of
Oxford university press, it is using behavioural theory in their staff because it helps in
motivating, reducing conflicts and increasing expectations etc. by applying this theory
employees and staff members working in university are understanding each other by making
positive relationship with them.
Macro and micro economics
Macro economic
Macro economic is the branch of economics that learns action and performance of
economy. Macro economic focus on the some of the changes like unemployment, gross domestic
products and inflation and growth rate (Ballard, 2019). There are certain factor which can affect
university. These can be analysed by PESTLE analysis, Porter's five forces model analysis.
PESTLE analysis: PESTLE analysis is the analysis which is conducted by an enterprise
or an organisation in order to know the factor which can directly or indirectly affect the business
environment. In the context of Oxford university press, they are conducting PESTLE analysis.
This is discussed below:

 Political factors: University has opened its branches in all over the world. As in 1896,
university has opened its first branch in New york. For this they needs to make certain
contacts with government and follows rules and regulations made by them.
 Economical factors: It is a part of Oxford university, Oxford university press was funded
by Oxford university as at that time 110 millions books were selling in all over the world.
So if funding will not there then this can create a bad impact on financial p[performance
of a company (Charter., 2017).
 Social factors: Oxford university press is playing crucial role in Academic studies in most
of the countries in al over the world. It is influencing most of the teachers and educators
to attract them towards their university. So that they could teach their students
professionally.
 Technological factors: Technological studies includes advance methods or technologies
that re used by professors to study students of the university. They are using AI
functionally that plays important role in an organisation in rational utility- directed agent
and employ an abstraction. If university will not make use of advanced technology then
could changes that students won't attract towards their work.
 Environmental factors: Environmental factors like both local and global level. This
includes promoting culture of environmental awareness both employees and suppliers.
They identify opportunities that could reduce their environmental affects.
 Legal factors: For making legal connection, Oxford university press has made connection
with governments and it is the only publisher who offer a suit of legal education material
that helps students in completing their educational journey (Dodgson and Gann, 2018).
Porter' five forces model: This is a business analysis model which helps in analysing
industry structure of a company. It is a important part of shaping any market in the industry.
These five forces helps the company to measure competition intensity, profitability and
attractiveness of an industry.
 Rivalry among existing competitors: As when rivalry among competitors is significant,
the profitability of the industry suffers. For that university press has to make their price
discounting, introducing new products and advertising their products and services they
sold.

 Threat of new entrants: New entrances in company leads to bring in new innovations
and opportunities. But at the same time it put pressure on other existing firms and the rate
of investment necessary to complete. So the threat of new entrants is largely depends on
high entrance barriers and how many organisations are in the industry (Fox and
McLaughlin, 2018).
 Bargaining power of suppliers: This can give an effect on profitability of an industry as
suppliers. Suppliers can threaten organisation with increased prices of products and
services. When organisation should not able to recover them then their will be increase in
cost of their own prices. So the bargaining power is high of the university press.
 Bargaining power of customers: Ability of customers who drive prices low on the level
of power is of the five forces. It is affected by how many customers an organisation have,
how much it could cost a company to identify new customers for its products and
services. In case of university press, they identifies how much students will buy their
books. And their buying power is high.
 Threat of substitute products: The last is threat of substitute products that can be used
in the place of company products and services. Organisations produce that type of
products which cant have any substitute. But when close substitute are available for that
product them company's power can become week. In context of University press, they
could help students in developing their knowledge and skills. There can be no substitute
for their university press. Because it is the only one which offers a suit legal education
material to students.
Micro economics
Micro economics is a branch of economics which studies and analysis the behaviour of
firms and individuals in making decision related to scarcity of resources and interactions among
individual firms (Frendo, 2019). There are certain factors which can affect the business
environment. This can be analysed by conducting SWOT analysis:
SWOT analysis: SWOT analysis is the analysis that are to be conducted by an
organisation in order to know there strength and weakness, opportunities and threats that can a
company have and so that they could work on those weakness and threats. This is discussed
below:

 Strength : The major strength of a university press is that it has a strong brand name
which attracts customers and students of even outside the country. They have high
financial performance. It publishes 6000 titles and sells around 110 millions units each
year.
 Weaknesses : Weaknesses is that it has a superior content which is still not affordable
which results in limited audience. It also consist of high revenue which is mostly from
dictionary segment (Gholz and Sapolsky, 2021).
 Opportunities: Organisation has a journals retention and acquisitions. It has increase in
share of emerging market and investors are ready to invest in this organisation. So this
creates opportunity.
 Threats: The threat for a company is that there is a lot of pressure on institutional library
budgets in the rising market. And also there is occurrence of online studies now a days so
this may create threat for a organisation.
Strategic management approaches
 Clarify the vision : The aim of setting the targets and goals is to clear the objective in
term of Oxford press library. The segmentations of the business that consider the process
to manage the terms and factors. Oxford press library deals with the customize procedure
to achieve their goals and objectives. After initialising the manner of task it will be more
realistic for the individuals to match their key terms and visions. As the individuals know
how to manage their performance in the press library to clear the visions that match their
scenario in the context of statement that offers the goals and targets to major the
influential manner of task.
 Gather and analyse information : As to gather the source of information that is usually
relates with the sectional terms in the manner of Oxford press library. The information or
content should be relevant to mark others focus to achieve the targets and goals of the
individuals (Hobson, 2017). As the matter of fact, the external or internal issues and
problems that affect the goals and targets that initialise the way and market strategies to
communicate as an effective way to manage the work performance in the press library. It
concentrates on the process of evaluation that understand the needs of the library.

CONCLUSION
From the above discussion it has been analysed that university press is using behavioural
theory in order to manage their staff members and employees working in university. Then there
are certain factors be which university analyses it external and internal factors which can helps
them in analysis their weakness and threats. University needs to work on these weakness so that
they could gain more profits. OUP is working on providing large arrangements to justify the
impact of UK' s exit for students and day to day operations.

PART 2
Introduction
In the below reflection it is discussed about various skills which investigator has earned
during conducting this research. In this he enhance his various skills and capabilities which helps
him in his near future. This report also covers problems solving skills which person should have
at any situation.
Reflection
Communication skills- There are certain communications skills which I have enhanced
during the research investigation as this helps in making effective communication with the
people and making them attracted. I have worked towards my verbal communication and also I
have done oral communication which will helps in making effective interactions and
communication with other person in front of me. I have learnt about analysis like internal and
external analysis that helps me gaining knowledge about business environment of UK. By this is
have also learnt about presentation skills. As I have presented myself in front of audience and
this results in building confidence in me. By analysing various resources I have gained
knowledge and ability to enhance my communication skills. This skills helps me in making good
relations with customers and managers both and I could get appropriate information.
Research skills- Research skills are important for investigator because he is
communicating any research because this helps him in analysing things better (Holweg and et.al,
2018). I have analysed this skills at a time when I was conducting SWOT and PESTLE analysis.
Research skills helps me in gaining knowledge about Oxford university press and its history.
Research skills helps me in identifying external factors and internal factors and strategic
approaches which helps in managing a business environment. In addition, these skills also
identify customers needs and demands and what research should needs to improve in his report.
This helps researcher in making appropriate changes in the report.
Numeracy- Numeracy is a ability to apply simple numerical concept. It is basically a
numerical skills which consist of fundamental operations like addition (King, 2020).
Multiplication, subtraction and divide. While conducting this project, I have taken numerical
data which has helped me in making a effective results. Result are on the basics of numerical and
by this I have enhance my numeracy skills. Numeracy helps students in making calculations.

Also I have enhanced my numeracy skills and knowledge. I have calculated some data according
to the weeks given in the report. In 1 week I have learnt about SWOT analysis, in another week I
have learned about PESTLE analysis. This has overall helped me making certain changes to my
studies and my projects.
Teamwork skills: Teamwork skills are those skills which involves a whole team. This is
a process which involves whole team in decision making process or any innovation that is related
with a team and staff members (Malin and Chandler, 2017). I have enhance my team working
skills as I have worked with a team while conducting this research and this has helped me in
making effective decision making process. Also I will work with a team by considering their
point of views and motivating them effectively. Team working skill have helped me in making
new innovations related to team members and it helped me in working as a coordinator as a
team. While conducting this research, I have enhanced my team working skills.
Time management: Time management skills have helped me in managing my time
according to all the activities I have performed in an organisation. In every week I have worked
towards dedication. In conducting this research I have enhanced time management skills and
capabilities. These skills helped me in managing my time effectively in the research and I have
submitted on time. In week 1 I have done SWOT analysis and in week 2 I have worked on
PESTLE analysis then in week 3 I have worked in porter's five forces model. Time management
involves work towards my research.
Problems solving skills: Problems solving skills have helped me in maintaining my time
according to given situation . I have made certain strategies and methods that has helped me in
performing certain task. So, if I perform various task then I also get some problems, so I ave
started solving various problems effectively and maintain new innovations and ideas in order to
solves new problems. Problems are related with various theories and approaches that are used in
company. They are having certain task which are so complex, so this creates problems. By
conducting this macro and micro analysis I have enhance my problem solving skills and
knowledge.
ICT skills : These skills includes informational and communication skills. It consist of
technologies related to retrieve, store produce, access, exchange informations and
communication and participation in collaborative networks via internet (Thomassen and
Jørgensen, 2020). I have enhance my ICT skills because this has helped me in becoming

interacted with many technologies which will help me in modern future if I will work in any
university or any other company.
Planning and organising skills: planning and organising skills, I have enhance in
conducting this research. As I have worked on my team and team members, so I realise that I
started working in a effective manner in business environment. I have enhanced my knowledge
and skills and capabilities which has provided me organising skills and planning skills. I firstly
start plan about my research about the analysis. I have targeting my work according to the weeks
ad perform them accordingly.
Conclusion
From the above reflection, it is concluded that I have learnt about various skills and at the
same time I have gained many knowledge and capabilities about macro and micro analysis,
management theory used in university press and strategic approaches used in university. I have
enhance my skill and development abilities that will help me in my near future.

REFERENCES
Books and Journals
Alan, K.K. and Samantha, S.T., 2017. The Future of The Anatomy of Corporate Law for Asia: A
Forward Looking Critique: The Anatomy of Corporate Law: A Comparative and
Functional Approach. by ARMOUR, John, ENRIQUES, Luca, et al. Oxford: Oxford
University Press, 2017. xvii+ 281 pp. Hardback: GBP 60.00; Paperback: GBP
24.99. Asian Journal of Comparative Law, 12(1), pp.197-202.
Ballard, R., 2019. The Problem isn’t the Database…. ITNOW, 61(3), pp.56-57.
Charter, M. ed., 2017. Greener marketing: A responsible approach to business. Routledge.
Dodgson, M. and Gann, D., 2018. Innovation: A very short introduction. Oxford University
Press.
Fox, E.R. and McLaughlin, M.M., 2018. ASHP guidelines on managing drug product
shortages. American Journal of Health-System Pharmacy, 75(21), pp.1742-1750.
Frendo, E., 2019. Business English materials. ELT Journal, 73(4), pp.463-482.
Gholz, E. and Sapolsky, H.M., 2021. The Many Lines of Defense: The Political Economy of US
Defense Acquisition. Journal of Global Security Studies, 6(1), p.ogaa007.
Hobson, J., 2017. Ready, Fire, Aim!. Occupational Medicine, 67(1), pp.32-32.
Holweg, M and et.al., 2018. Process theory: The principles of operations management. Oxford
University Press.
King, L., 2020. Nationalizing Sex: Fertility, Fear, and Power: . 2019. By RICHARD TOGMAN.
New York: Oxford University Press. Pp. 296.£ 32.99. ISBN: 9780190871840.
Malin, B.J. and Chandler, C., 2017. Free to work anxiously: Splintering precarity among drivers
for Uber and Lyft. Communication, Culture & Critique, 10(2), pp.382-400.
Thomassen, A.O. and Jørgensen, K.M., 2020. John Dewey and continuing management
education: problem-based learning for organizational sustainability. Journal of
Workplace Learning.
van der Bliek, R., 2020. Kick It: A Social History of the Drum Kit: by Matt Brennan, New York,
Oxford University Press, 2020, 384 pp., $29.95 (paperback), ISBN 978-0-19-068387-0.