Company Communication Issue 2022

COMPANY COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
INTEGRATING CSR AND ISSUES MANAGEMENT................................................................1
CSR theories...............................................................................................................................1
Issues management theory..........................................................................................................2
CSR issues management.............................................................................................................2
ROLE OF CSR WITHIN ORGANIZATION.................................................................................3
Main features of CSR practices and communication..................................................................3
Stakeholders in relation to CSR program issues.........................................................................3
ROLE OF CSR ISSUES MANAGEMENT....................................................................................4
Main features of CSR issues to be managed...............................................................................4
CONSISTENCY OF COMPANY CORPORATE COMMUNICATION MESSAGES................5
Consistency of messages being communicated..........................................................................5
OVERALL EVALUATION OF COMMUNICATION..................................................................6
Recommendations.......................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Corporate social responsibility is known as business model which is self-regulating and helps the
company to be accountable on social basis to its public and stakeholders. The issue management
is a procedure to determine and resolve issues. The problems with context to suppliers or staff,
technical failures and material shortages and these might give negative impact on project as well.
The present report is about Boost Juice bar which is a retail outlet of Australia which has
expertise in selling smoothies and fruit juices. It will present theory of integrating CSR and
issues management, role of CSR and CSR issues management for company and consistency of
company corporate communication messages. This will represent overall evaluation of
communication in Boost Juice with reference to justified recommendations and about its
feasibility and desirability (Boost Juice mission, 2019). It will also replicate that how it supports
corporate brand and reputation along with CSR issues management might impact the brand and
reputation of the organization.
INTEGRATING CSR AND ISSUES MANAGEMENT
CSR theories
Corporate Social responsibility could be elaborated as economic, ethical, legal and discretionary
expectations that society has of companies at specified duration. This concept states that
organization has presence of moral, philanthropic and ethical responsibilities in addition to
responsibilities for earning fair return with context to investors and complying with law (Crane,
Matten and Spence, 2019). The theoretical approaches are categorised in three aspects to these
innovative responsibilities which are stated as Stakeholder theory, corporate social
responsibilities and triple bottom line. The corporate social responsibility is a theory of
corporation that lays special emphasis on all responsibility for creating money and to interact on
ethical basis with surrounding community. This is specific conception of responsibility to margin
and contributes as of community welfare. The economic responsibility is for making money,
legal responsibility is to adhere to regulations and rules, ethical responsibility is to do right and
not required through letter or spirit of law (Albuquerque, Koskinen and Zhang, 2018). Further,
philanthropic responsibility is for contributing the projects of society with independency of
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specific business. The triple bottom line is corporate social responsibility’s form dictate about
corporate leaders for tabulating bottom line outcome not in economic terms but in terms of
organization impacts social realm, with context to environment. The stakeholder theory is mirror
image of corporate social responsibility and it is essence of business which initially lies to build
relationship and creates value for stakeholders.
Issues management theory
Issue management is related to facilitating the communication leadership within organizations as
in simpler terms, it is anticipatory, strategic management procedure which helps the company for
detecting ad responding systematically to emerging trends or alterations within socio-economic
trend (Cui, Jo and Na, 2018). Generally, these trends or alterations might crystallize among
situations which evoke the concern of influencing public and stakeholders of organizations. The
issues management is referred as stewardships for purpose of building, repairing and maintaining
relationships with stake seekers and stakeholders. The organizations which are engaged in issues
management are highly desirable for decision makers along with anticipating and responding to
shift expectations of stakeholders and perception for significant consequences for company
(Chung and Lee, 2019).
CSR issues management
The CSR issue management is considered as procedure to monitor and identify critical suppliers
along with involvement of stakeholder on proposed global and local level. The censorious aspect
of successful CSR issues management for integrating the existing risk management functions. It
is highly significant that procedure of CSR issues management does not become independent
along with shielded process among communication department (Sahoo and Sahu, 2019).
Generally, the proposal is built on common collaboration among CSR issues management and
functions incident, Enterprise risk management, Public affairs, Media relations and Group
environment. In case any issues arise, this should be managed on effective and quick basis via
these channels and if required to management with context to reduce risk that this develops
within crisis (McMurray, Li and Sy, 2018).
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