Company Competitive Advantage Assignment 2022

Week 6 Assignment Template:
Company Competitive Advantage: Part 2
Prepared by: Replace this text with your name.
Date: Replace this text with the submission date.
Walden University

Part 2: IT and Competitive Advantage
Information Systems and Competitive Business Strategies
Apple Inc. have been using Information System in order to develop a proper
built quality of the manufactured products. Usage of Information System is
generally performed in order to implement innovation in the products that are being
manufactured (Tansim 2018). With the help of Information System, the
communication process in the organization is developed and is bettered. This data
management performance in a proper manner ensures that decision making is
performed in a better manner.
The main competitive advantage that is present in the process is that the
software that is used in the products manufactured by Apple are unique in nature.
This provides an edge to the other competitors. It has a separate audience of its
own. Hence the competition in its range is very low.
Analysis of Competitors: Part 1
The major competitors of Apple Inc. have been Samsung Electronics. It is a
Korean multinational organization that deals with manufacturing of electronic goods
and hence wise earns revenue from the same. It has a network established in over
80 countries. The total revenue earned till 2019, was US$325.9 billion. The products
that are manufactured by the organization are namely LED and LCD panels,
semiconductors, mobiles, television, digital cameras and computing devices.
Strength: The diversity of products have been one of the major aspect that is
considered as the competitive advantage over other brands. It have been seen that
the reach of the organization have been another advantage that is enjoyed.
Weakness: Samsung have not been able to match up with the marketing
strategy of Apple and hence have been second to Apple Inc. in the field of smart
phones (Heracleous & Papachroni 2016).
Opportunities: There have been an increase in demand of smartphones and
tablets. The features that are provided in the smart phones as per their cost
segment have been impressive. Hence the numbers of products sold are
impressive.
Threat: Apple Inc. have been the major threat that have been acting as a
hindrance to the Samsung Inc. brand. Acceptance of IOS have been increasing and
this is the main reason that there have been a decline in popularity of the Android
platform (Kim et al., 2016). Entrance of several other brands in the business of
electronic devices have been of the threat that is being faced by Samsung.
Analysis of Competitors: Part 2
Huawei is another brand that act as a competitor of Apple Inc. in the field of
Smartphones (Liefner, Si & Schäfer 2019). Despite the fact that there was not much
space for mid-range mobile brands, Huawei have been able to create a space for
itself in a market that is dominated by the likes of Samsung and Apple Inc.
Strength: The major strength of Huawei is that the cost of the products have
been low. Despite the low cost the quality of the product have been maintained and
hence wise this ensures that the popularity if the product is always in an increasing
state.
Weakness: The weakness of the brand is that the capital that is invested in
the marketing of the product have been very low. This is one section that have been
preventing Huawei from market capitalization. Other competitors like Apple Inc.,
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