Report on RP 1 AND 2 Presented to: Dr. UME Sumayya Group

COMPANY NAME: AMMARA COMMERCIAL
PRINTERS (PVT) LTD.
REPORT: RP 1 AND 2
Presented to: Dr. UME SUMAYYA
GROUP 2 MEMBERS:
Zain Ali (43562)
Wahaj Zahoor (43608)
Zeeshan Raza (43342)
Qasim Ali (43337)
Osama Qamar (44285)
Syed Kumail Haider Naqvi (42624)
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TABLE OF CONTENT
ACKNOWLEDGEMENT...................................03 INTRODUCTION........................................... 04
MISSION AND VISION........................ ...........05
ORGANIZATIONAL CHART.............. ...............06
PRODUCT DETAILS..................................07 to 08
DEFINITION OF KEY TERM........................09 to 10
PROJECT BACKGROUND..........................10 to 11 SWOT ANALYSIS..............................,,,.....11 to 12
INDUSTRY BACKGROUND..............................13 PESTLE ANALYSIS.................................,14 to 16 AREA OF INVESTIGATION...............................16
PURPOSE OF THE RESEARCH.....................16 to17
RESEARCH METHODOLOGY............................17
SAMPLING TECHNIQUE...................................18
SAMPLE SIZE...........................................................18
INSTRUMENT OF DATA COLLECTION...............19
METHODS OF DATA COLLECTION..............19 to 20
RESULTS AND INTERPRETATIONS.............21 to 24 CONCLUSION.................................................25 RECOMMENDATION.......................................26 INDUSTRY EXPERIENCE..................................27 APPENDICES............................................28 to 38
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ACKNOWLEDGEMENT
I would like to express my deepest appreciation to all those who provided
me the possibility to complete this report. A special gratitude I give to our
final year project manager, Mam Umme Summaya whose contribution in
stimulating suggestions and encouragement and helped me to coordinate
my project especially in writing this report.
Furthermore I would also like to acknowledge with much appreciation the
crucial role of the staff of ACPL, who gave the permission to use all
required equipment and the necessary materiasl to complete the report.
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INTRODUCTION
This report presents a strategic analysis of ACPL. Critically analyzing the
internal workings of the firm, this report presents a SWOT analysis to
reveal an identification of the internal strengths, weaknesses, opportunities
and threats seen within ACPL.
ACPL is a company with varied products like printed cartons, Labels,
Leaflets & stickers labels. Portfolio consisting of a wide range of products
including a number of famous the best pharmaceuticals firms in the
country.
After 30 years of operating as a successful business, ACPL established
one more unit to his existing business. This is the first time when the
business has decided to diversify into consumer products, such as
targeting other segments like food industry, cosmetics, garments and
threads industry, leaving its core business operations for the pharma
industry.
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MISSION
1. Continually innovating to improve our products and processes to minimize their effect
on the environment, while maximizing the efficient use of all resources.
2. Investing global profitable innovations will enable us to have long-term growth.
3. Setting consistent standards across all operations so as to provide a safe and healthy
environment
4. Fostering open and comprehensive dialogues with all stakeholders and working
cooperatively to address material issues.
5. Providing development opportunities for all employees to reach their full potential
6. Ensuring fair and equitable employment conditions by providing a stimulating working
environment based on respect and partnership at Royal, we have always shown our
commitment to safety, environment and society by recognizing and implementing good
practice in encouraging a culture of responsibility in everything we do.
VISION To achieve sustainable growth; we have established a vision with clear goals. Our goal is
to become the largest producer and exporter in our field which includes (plastic products
and development of natural resources that produce energy conservation).
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ORGANIZATIONAL CHART
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Product Detail of a Printing and Packaging
ACPL are manufacturers of secondary packaging in the Pharmaceutical industry.
Carton of Brufen Suspension
 12ups
 Box Board
 4 Colors
 Water Base Coating
 Die Cutting
 Pasting
 Packing
Carton Klaricid 500mg Tablets
 18ups
 Bleach Board
 5 Colors
 Varnish Coating
 Die Cutting
 Pasting
 Packing
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Carton of Panadol Syrup
 15ups
 Box Board
 6 Colors
 UV Coating
 Embossing
 Die Cutting
 Pasting
 Packing.
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