P R A D A
The Prada “garden factory” in Valvigna (Arezzo) Black Nylon, Prada Donna SS2018 Advertising Campaign
The Prada Group also includes: Miu Miu - Miuccia Prada’s “other soul”
- a brand with a provocative, nonchalant and sophisticated attitude;
Church’s, leading traditional high-end men’s footwear manufacturer;
Car Shoe, footwear brand known for its iconic studded rubber sole
moccasin, and Pasticceria Marchesi, historic pastry shop, renown for
its exceptional contemporary interpretation of traditional specialties.
On June 24, 2011, Prada Spa (HKSE code: 1913) listed 20% of its
shares on the Hong Kong stock exchange, where the company was
valued at €9.2 billion.
The Group’s products are manufactured in 18 company-owned sites,
15 of which are located in Italy, 1 in United Kingdom, 1 in France,
and 1 in Romania and by a network of long-standing and highly
experienced contractors.
Each stage of the production process is directly monitored and
controlled: from the selection to the purchase of raw materials
(including external suppliers), from the fabrication of prototypes, to
the planning and coordination of in-house and outsourced production.
As of January 31st, 2017, the Group’s distribution network extends
across 75 countries, counting 620 Directly Operated Stores, brand’s
e-commerce, a selection of luxury department stores and retailers in
the most prestigious and exclusive locations and the most important
e-tailers.
An unconventional exploration of our society inspires an innovative
approach through which Prada elaborates expressive codes that transcend
all trends. Style statements that result in creations that reinterpret reality
through unusual perspectives.
Unfettered from conceptual limitations and from the strict commitment
to stylistic cohesion, the aesthetic codes of the brand transcend products
bringing ideas and ideals to life through its clothes and accessories, which
become tools of confident self-expression.
Through her work, Miuccia Prada challenges pre-conceived aesthetic
patterns. Prada is an expression of society, society always changes and
Prada evolves accordingly. What’s simple and classic is intentionally
distorted, reconsidered and revised in the tireless search of new
perspectives. In an intellectual commitment towards the reinterpretation
of good taste, Prada elects conceptuality as its preferred form of
expression.
What is considered beautiful and controversial are purposely mixed in
an incessant play between past, present and future, where the bourgeois
codes are often broken down and rebuilt.
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