Comparative Analysis of Kogan Company and Goldstar Shoes

Task 2- Marketing is an
international environment

Table of contents
 Competitive Frame of reference
 Comparative analysis
 Thesis
 Organizational Scheme
 Market selection of the companies
 PESTLE analysis of the companies
 Risk factors
 Recommendations
 Conclusion

Introduction
The presentation provides a comparative
analysis and the contrast of both the
companies about their external factors. It
focuses on giving an overview of the
strategies of both the companies.

Competitive Frame of reference
 The Kogan company deals with online retail section
 The company provides multiple services and products at a low
price to its consumers
 Products such as footwear, groceries, apparels and many more
 Goldstar shoes is a major producer of shoes in Nepal which offers
clothing, gear and athletic footwear
 Where Kogan Company is offering various products to its
customers, Goldstar is limited to its shoe product.

Kogan Company 1HFY18 Gross
Profit Mix 1HFY18 GROSS PROFIT MIX
Exclusive brands Global Brands Partner Brands Mobile Travel Insurance Other Income

Comparative analysis
 According to the statistics of Kogan, the company
has made 45.1% more sale in the Australian market
 The statistics of Goldstar shoes states that it made
30% more sale in the year 2017
 Thus, it is observed that Kogan made more profit
as compared to Goldstar shoes in the market.