Comparative Analysis of Coke and PepsiCo Report

Added on -2020-02-19

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Running head: MBA PROJECTMBA Project:An analysis of the marketing mix of two competitors Pepsi and Coke within the sameproduct-marketName of Student:Student Id:Name of University:Author’s Note:
1MBA PROJECTExecutive Summary:This report took into account the comparative analysis of Coke and PepsiCo, the non-alcoholic beverage giants of the world. They are quite similar in the products theymanufacture, which is why they have been at loggerheads for so many years. Chapter 1 hasdiscussed about company profiles and the objectives for which the research is beingconducted. Chapter 2 deals with the literature review containing the segmentation andpositioning of the companies in the non-alcoholic beverage market. A comparison andsimilarities has been provided to understand where both the companies stand with each other.Chapter 3 discussed about the research methodology and the researcher has taken insecondary sources for this particular research study. Chapter 4 was the analysis part whichcontains the marketing mix assessment of both the companies and the comparison in earningsand sales of Coke and PepsiCo. Certain graphs have been provided to understand thecomparison between the companies. Chapter 5 and 6 was where recommendation andconclusion has been provided respectively in suggesting a few things on how life can bebetter for both the giants in the marketplace and the overall summary of the report.
2MBA PROJECTTable of Contents1. Introduction:...........................................................................................................................4Objectives of Research:..............................................................................................................5Research Questions:...................................................................................................................52. Literature Review:..................................................................................................................6Company Profile:.......................................................................................................................6Coca Cola:..............................................................................................................................6Pepsi:......................................................................................................................................7SWOT Analysis of Pepsi and Coke:......................................................................................7Strength:.............................................................................................................................7Weakness:..........................................................................................................................7Opportunity:.......................................................................................................................8Threats:...............................................................................................................................8Pepsi vs Coca Cola: A comparison........................................................................................9Taste:..................................................................................................................................9Similarities:........................................................................................................................9Sweetness:..........................................................................................................................9Carbonation:.......................................................................................................................9
3MBA PROJECTSegmentation of Pepsi:...........................................................................................................9Segmentation of Coca Cola:.................................................................................................10Brand Positioning:................................................................................................................103. Methodology:.......................................................................................................................114. Analysis:...............................................................................................................................12Product:................................................................................................................................12Price:....................................................................................................................................13Place/Distribution:................................................................................................................13Promotion:............................................................................................................................14Analysis of Comparison of Coke and Pepsi:............................................................................15A. Earnings:......................................................................................................................15B. Sales.............................................................................................................................16C. Social Media Following:.............................................................................................175. Recommendations:...............................................................................................................176. Conclusion:..........................................................................................................................19Reference:................................................................................................................................21
4MBA PROJECT
5MBA PROJECT1. Introduction:In the present metropolitan culture, a lean on the soft drinks among the youths havebecome a burning matter. Soft drinks that are available in several flavours being invariablysupported by the urban inhabitants during several occasions such as marriage ceremony,dinners, birthday and communal get together. It has been seen that children of all ages andcluster have always been concerned by the mere reveal the term ‘soft drinks’. Over the years,there has been growing reputation of soft drinks, its production technology, and preservationalong with marketing in the present years witnessing exceptional changes. The competition for such kind of products within the market has been quite differentfrom that of some of the other brands. The section of the mass media, particularly with theemergence of television has contributed much on the ever increasing demand for soft drinks.The attractive clinks along with the sport makes the larger audience take note of suchproducts and remember them at all point of times (Rahman and Kumar 2016). In any sort of market situation, the variables of behavioural/environmental connectedto the customers; environment and competition are constantly incursion. The rivals within agiven industry might have to take many strategic manoeuvres at marketplace during all times.This sometimes leads to initiating of an insistent campaign of promotion or announcing of aprice decline. The man who has been provided with the responsibility of marketing of thebrand needs to meet all these exercises and duly care for the competitive position of the brandin the market. The only path that is available to him for attaining this is the planning of hismarketing strategies. In the current market place that is highly competitive, two companies in the industryof soft drinks have been dominating immensely. The first being Pepsi Company Inc. that has

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