Effects of Price Changes on Customer Position

This presentation discusses the effects of price changes on customer position and the inverse relationship between price and customer perception. It also explores the impact of price changes on demand and economic growth.

Comparative analysis

Price changes affect the customers position
 Customer position is the place that the organisation carry in the
perception and eye of customer and how the goods and service of
the company is different from the other brand products and
services.
 The article state that there is inverse relationship between the price
and customer position.

The Effects of the Price Change, on the Demand of
Agricultural Products During Summer.
 There is great impact of change in the
price of the goods on the demand
made by the customers, they will
always enjoy the decrease price of
product.
 As customer will able to purchase more
quality at the same amount or at the
less than that amount.

Result of Income Tax Changes on High Economic
Growth,
 Economic growth is the tool which state that how much more
products the country is producing in comparison to the past period.
 If they is able to produce more, then the organization will able to earn
more revenue and the price of stock will enhance and this will lead to
rise in the capital of organization.

Impact of a price discount and shopper education
strategy on food and beverage
 Price discount is the technique
adopted by the organisation, to
sell their low price product at
bulk quantity.
 The key objective of this strategy
is to cut the cost and gain
competitive advantage

The impact of the changes of commodity price level in
the world
 From last many years, modern economics is facing very big
problem that is increase in the price level of the products which
decrease in the purchasing power of the customer.
 If the price increases,the demand will decrease and the
organisation will no able to invest in more job opportunity.

Outcome of reduction in healthy product in different level.
 An experiment was held to improve population diet and changing it to
healthier one, this file also included the components like food label
and food taxes.
 The experiment was based on three by three model where people
were provided with three level of discount of 10%, 25% and 50% wit
three label special offers, healthy choice and special offer and health
choice on health food.

References
The Effects of the Price Change on the Demand of Agricultural Products
During Summer, 2013.[Online] Available
through:<https://ecsdev.org/images/conference/siICSD2013/xhabija
%20%20293-302.pdf> [Accessed on 8th September 2017]
The impact of the changes of commodity price level in the world, 2014.
[Online] Available
through:<http://www.economics-sociology.eu/files/09_71_Miecinskiene_Lapi
nskaite.pdf> [Accessed on 8th September 2017]

CONTD..
Holmes, Y. M. and Bolander, W., 2017. “Let's make a deal:” Price outcomes and the interaction of
customer persuasion knowledge and salesperson negotiation strategies. Journal of Business Research.
78. pp.81-92.
Le, H. N and Ball, K., 2016. Economic evaluation of price discounts and skill-building strategies on
purchase and consumption of healthy food and beverages: The SHELf randomized controlled trial.
Social Science & Medicine. 159. pp.83-91.
Jaimovich, N. and Rebelo, S., 2017. Nonlinear effects of taxation on growth. Journal of Political
Economy. 125(1). pp.265-291.
Hung, Y. and de Kok, T.M., 2016. Stakeholder and consumer reactions towards innovative processed
meat products: Insights from a qualitative study about nitrite reduction and phytochemical addition.
Food Control. 60. pp.690-698.