Ethical Challenges Faced by Uber in Peer-to-Peer Sharing App

Running head: COMPARATIVE BUSINESS ETHICS & SOCIAL RESPONSIBILITY
COMPARATIVE BUSINESS ETHICS & SOCIAL RESPONSIBILITY
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COMPARATIVE BUSINESS ETHICS & SOCIAL RESPONSIBILITY
Executive Summary
Uber has attained substantial achievements and has been advancing towards conquering global
market. However the rapid achievement of the organisation has posed critical ethical challenges
for Uber in the ways of legal social regulatory and technical operations. Uber have significantly
expanded to more than 59 countries across the world and its revenues have been estimated to be
e approximately $85 billion dollars. In recent times, major proportion of individuals show
inclination in using the application or other division digital devices while sending a request for
using services for booking hotels, ordering meals or paying online. It has been revealed that Uber
essentially recognised as a start-up tech company founded by Travis Kalanick and Garrett Camp
have enabled well established connection base for connecting its drivers with the passengers
through the application of ride sharing service. Company’s services typically cost less than the
traditional taxis which have taste the way for them to establish a significant position in the
transportation market. Uber has attained substantial achievements and has been advancing
towards conquering global market. a major concern for service providers who have been
competing with new sharing services operators specifically around 68,500 taxi drivers around the
country. It has noted that taxi rules and licenses fees forced taxi fares to be higher than Uber’s
offered price range. Although Uber’s primary intention relied on providing power and sufficient
authority to its clientele, customers of Uber have the authority to estimate ride charges as well as
arrival timings of their taxis and further view the advance of a driver as well as examine actual
versus advised routes, update payments furthermore assess trip’s direction, time, driver as well as
fare. The report has offered insights regarding Uber’s ethical considerations and threats it needs
to overcome to sustain its growth and repute in the transportation industry.

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COMPARATIVE BUSINESS ETHICS & SOCIAL RESPONSIBILITY
Table of Contents
Introduction....................................................................................................................................3
Discussion.......................................................................................................................................4
Ethical challenges Faced by Uber’s Peer-to-Peer Sharing App..................................................4
Threats Uber needs to Overcome................................................................................................7
Regulations Uber should develop to protect customers and competitors..................................10
Conclusion....................................................................................................................................12
References.....................................................................................................................................13

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COMPARATIVE BUSINESS ETHICS & SOCIAL RESPONSIBILITY
Introduction
Uber Technologies Inc. (Uber) is recognized as a tech start-up which offers ride sharing
services by facilitating connection between independent contractors (drivers) and riders with the
use of an application. Uber has received substantial recognition within a short period in the
transportation industry. Royakkers et al. (2018) have mentioned that the business operations of
Uber have significantly expanded to more than 59 countries across the world and its revenues
have been estimated to be e approximately $85 billion dollars. In recent times, major proportion
of individuals show inclination in using the application or other division digital devices while
sending a request for using services for booking hotels, ordering meals or paying online. Reports
of Fraustino and Kennedy (2018) have revealed that Uber essentially recognised as a start-up
tech company founded by Travis Kalanick and Garrett Camp have enabled well established
connection base for connecting its drivers with the passengers through the application of ride
sharing service. The organization has ensured supreme level of service at low cost by using a
smart-phone app in order to offer on-demand services to its clientele by establishing a connection
base of passengers to taxi drivers (Uber.com, 2019). The taxi driver employed to Uber Inc
primarily uses their personal car to offer the service which aid the organization to attain around
20% cut of the fare. Company’s services typically cost less than the traditional taxis which have
taste the way for them to establish a significant position in the transportation market. According
to Chee (2018), Uber has attained substantial achievements and has been advancing towards
conquering global market. However the rapid achievement of the organisation has posed critical
ethical challenges for Uber in the ways of legal social regulatory and technical operations. The
purpose of the report is to evaluate the ethical challenges that Uber encounters in using app-
based peer to sharing technology. In addition to this, the paper will analyse risks which company