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Running head: COMPARE AND CONTRAST THREE TYPES OF SOCIAL MEDIA Compare and contrast three types of social media Name of the Student: Name of the University:
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1COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA Research Notes Research Topic:Types of social media Thesis statement:The thesis statement of this paper is to compare and contrast the social media channels such as Facebook, Twitter and Linkedin for optimization of current marketing campaigns. Methodology:There is critical review of the secondary sources related to academic and internet sources. Support: People are uses of social media for connecting with people by means of online basis. This in this research paper, there is compare and contrast of three types of social media which are used by public to interact and connect with each others. The social networks help people as well as organizations to connect online for sharing information along with ideas. In this paper, three types of social media are evaluated such as Facebook, Twitter as well as Linkedin. The social media channels tend to attract wider range of users. The users are communicated and shared various content types which are reflected based on the interests and made themes on the social networks.“The social contract represented commitment on the scientists to devote energies as well as talents to the problems in proportion of exchange of funding” (Pulido et al).In the business organization, social media is used to help business in branding their products in target market, social awareness and customer service. The benefits of social media channels are interact online; share the data and ideas to make sure of mutually productive relations with each others.
2COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA When looking from outside of the three social media, it seems that Facebook and Twitter are alike. With these social media, the user can post what is in the mind with the pictures and words and supported somebody else’s situation. In reality, Facebook, Twitter and Linkedin are dissimilar social mediums. All the three mediums are used to interact among people in whom it is created to exchange of information as well as ideas into the virtual communities plus networks. Communication and marketing has managed main social media channels such as Facebook, Twitter and Linkedin.“Authenticity is the key of the social media platforms as these platforms can contain personal information of the audiences” (Foreman).It enables to respond and listen to the others and shares feelings with others. Twitter is faster as compared to Facebook as it updates in each few seconds. By using this social media site, the timeline will automatically update when the user posts and tweets something new. In order to refresh the tweet, Twitter can provide a prospect to restore one of the followers tweets a new tweet. New tweets are arrived in 30 seconds at the same time as Facebook can operate at low rapidity, therefore people can create new post in few minutes.“The users attributed negative outcomes to the social displacement effect like time used on the online social relationships displaced the offline relationships” (Brandzaeg 2012).Twitter is perfect as the user can express their feelings in few seconds by using pictures and words. The users are being registered to send the tweets but anyone can able to read them. The strength of Twitter lies in posting of real information; such that the business can deal with in-the-moment-updates should incorporate the social media in the marketing efforts. It is found that 7% of the Americans are used Twitter as it follows brands of the companies and checks Twitter feed throughout the day.“The researcher also created new methods for evaluating the evidences of the social impacts shared into the social media” (Pulido et al.).Hashtags (#) are the key tool on Twitter where the tags allow the
3COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA user to reach wider range of audiences and followers by involving into existing conversations. People should search for hashtags to see what is out there with the Twitter users. Facebook is considered as number one social media site, while approximately 42% of the customers are using various social media sites such as Twitter and Linkedin. Facebook is the site where the users can create a profile of their own by creating a Facebook account; and uploading a picture to keep in touch with the friends and families. It looks to generate brand awareness. Other difference is that Facebook can seem to be made for the older individuals while Twitter can make more for youth people.“The research is focused on sources which are used by receivers of messages. At the starting, the academics are taken as the electronic sources such as website of the firm newsletters plus emails” (Fraidaki et al. 179).The teenagers are using mobile phones for the social networks for expressing themselves faster and continue with the outside activities. Facebook is not slow but it is not faster as compared to Twitter. Facebook is not just faster for the society in age and current days. Linkedin is the business oriented social networking sites which is used to assemble connections as well as specialized relationships with other business professionals. Due to professional nature of the website, this social media is popular among the college graduates as well as employed people. It is not a site so that the users can check on a daily base.“The social media concept is impacted as broader concepts which are included social improvements with positive steps towards the social goals” (Manning 1159).Weekly check-in of the profile is enough to make sure that the profile of user is secured. The main difference between Facebook, Twitter and Linkedin is that Linkedin is considered for the specialized networks in addition to provides profile and options to the network in the commerce sense while Facebook and Twitter is designed to connect with the family plus friends. Twitter is used for the job seekers as well as
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4COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA recruitment. Using this social site, the users can search for the company as well as gain access to the information for applying in particular company. The users can create the accounts for free, but the users can have option to take paid membership, which is not available in case of Facebook. By paying for the account, the user can get access to extra features which are not available for free account. Following comparison table shows differences between three selected social media sites used in the market such as: Comparison factors FacebookTwitterLinkedin Type of siteIt is an online social networking service. It is an online social networking service which facilitates the users sending read text letters of 140 characters. It is a business oriented social network site RegistrationRequiredRequiredRequired Website address www.facebook.comhttps://www.twitter.comwww.linkedin.in FeaturesFriends, apps, photos, status, messaging, live chat Tweet, direct messaging, links, photos and videos Adding of business connections with the contact list, adding of resumes and searching of the jobs, searching the profile of
5COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA company and statistics Current statusActiveActiveActive Private messages YesYesYes, but simply to the business connections Upload photosYesYesNo Instant messaging YesNoNo Add friendsYesNoYes, but only to the business connections Users express approval of the content Like and shareReplyComments TypePublicPublicPrivate “The social media platforms are used to build relationships with followers, families, friends and business professionals” (Kakkar).The social media platforms use to reach the target market. In order to interact with the outside world and communicate with other in case of sharing of information, the social media platforms are used by public and private organizations. It is summarized that Facebook and Twitter are focused on the social aspects of the networking while Linkedin is based on business aspects. The users of Linkedin are older as compared to Facebook and Twitter. Linkedin is provided the users with information about particular company while other two social media sites cannot. Facebook is considered as traditional social networking site where the users can upload the pictures and add friends while Twitter is famous
6COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA for micro blogging features which permits the users to post the messages from the browser using mobile phone. Among three social media sites, Facebook is mostly used by the public mainly in young people as compared to others. Each marketers as well as users of social media can compete to catch with eye of users. There is optimization of post in the social media platform, and then effective social media platform can promote in the market so that it helps to gain productivity in the business operations.
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7COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA Work Cited Academic Sources Brandtzæg, Petter Bae. "Social networking sites: Their users and social implications—A longitudinal study."Journal of Computer-Mediated Communication17.4 (2012): 467-488. Fraidaki, Katerina, Katerina Pramatari, and George Doukidis. "Living in the era of social media: how the different types of social media may affect information acquisition process."International Conference on Social Computing and Social Media. Springer, Cham, 2014. Manning, Jimmie.Definition and Classes of Social Media. 2014, pp.1158-62. Pulido, Cristina M., et al. "Social impact in social media: A new method to evaluate the social impact of research."PloS one13.8 (2018): e0203117. Non-academic sources Foreman, Curtis. “10 Types of Social Media and How Each Can Benefit Your Business.” Hootsuite Social Media Management, 20 June 2017, https://blog.hootsuite.com/types-of-social- media/ Kakkar, Garima. “What are the Different Types of social media?”Digital Vidya, 12 Sept, 2018, http://www.digitalvidya.com/blog/types-of-social-media/
8COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA Outline of Essay Twitter and Facebook are two of the most popular social media sites on the internet. It allows the users to connect with each other and updated on what is being performed with the friend’s lives. Facebook is the most powerful social media tool which ranks higher as it is powerful digital marketing channels from each aspect available. It has key significant features as compared to other two. It is the biggest social media network on internet as in terms of total number of social media users and recognition of name. Facebook is a tool which is used in marketing of the products so that the company can attract more public towards their business. Twitter is a faster pace and easier way to connect with the audiences. Many people are tweeting on daily basis to share information as well as photos in effort for driving people back to the site and landing pages. It is the best platform for sharing of thoughts as well as generating traffic to the website.