Ways to Use Marketing Mix to Achieve Business Objectives

Compare ways in which
organisations use elements of
the marketing mix seven P's to
achieve overall business
objectives

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 2............................................................................................................................................3
P3. Marketing Mix of different hospitality organisation with Marriott......................................3
M3 Effective tactics applied by organisation to demonstrate business objectives.....................5
TASK 3............................................................................................................................................5
P4 & M4 Marketing plan for Marriott international...................................................................5
D2 Strategic marketing plan that tactically applies use of 7P's..................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the process in which company undertake the promotional activities to
achieve organisational goal. It include advertising, selling and delivering of product to different
consumers or other business activities (Achrol and Kotler, 2012). In other words, marketing
involves in planning action to maintain healthy relationship with customers. The present report is
on Marriott International which is an American multinational hospitality company. It was
founded by J.Willard Marriott and its headquarter is Bethesda, Maryland U.S. This report
explain different ways in which hospitality organisation can apply marketing mix to planning to
achieve desire goal. Elements of marketing mix are explained to gain competitive advantages
from rivals. At last this report explain about how to develop marketing plan in hospitality sector
in order to meet marketing objectives.
TASK 2
P3. Marketing Mix of different hospitality organisation with Marriott
Marketing mix is defined as placing the right product at right place and on right time. It is
mainly focus on the consumer satisfaction because they have different expectations regarding to
products and services. Through effective marketing plan analysis all the facilities and facts in
case of target market place. Thus, company introduce their products and services as per the
requirement of customer. There are defined marketing mix of Marriott hotel with the IBIS hotel
to comparing strategy and approaches in order to enhance productivity and profitability of
Marriott hotel.
Marketing mix Marriott IBIS
Product The core of Marriott is hotel rooms
and services. Company perform their
activities at international level as
have different hotel chain as JW
Marriott. They also provide different
cuisine as per the demand of
customers.
The IBIS hotel have homogeneous
product such as breakfast, gym and
transportation facilities along with
rooms.
Price The pricing polices are Marriott Every IBIS hotel set prices as per

charge high price as they have high
quality service. Price depend upon
the city and location where it is
situated (Aschemann-Witzel, de
Hooge and Normann, 2016).
their offering. Company is focusing
on skimming and pricing
penetration strategies for their
business. Firm some times reduce
their price is low if there is slow
down in market.
Place Marriott have their hotels in different
parts of country such as USA,
Thailand, Argentina and many more.
They are known for their quality
services to their respective
customers.
IBIS is situated in Greenwich it is
located in the heart of city near
Maritime Museum, Cutty Sark. The
hotel have worldwide presence and
operate around 1152 hotel
worldwide.
Promotion Marriott international hotel promote
itself on social media platform. They
are indulge in mass media promotion
in order to capture large market
share. Company also provide service
online where customers can book
rooms according the requirement.
Promotion strategies of IBIS is
different from Marriott as they are
focus on offering discounts and
extra services like membership
cards to attract more and more
customers.
Process The management of Marriott
international has adopted effective
business strategies to evaluate the
performance for booking (Blythe,
and Martin, 2019). They have made
website through which through
which customers gets actual image
of hotel. This will help organisation
to make comfortable stay for clients.
IBIS have business process which
involves internet, 24/7 call services
ans app to book rooms easily. The
process is simple and easy in IBIS to
make smooth and hassle free stay
for customers.
People Manager of Marriott hotel are known
for their service and relationship
Staff of IBIS hotel are focusing on
customers relations as people are