COMPARING AND CONSTRUCTING TWO WEBSITES

Running head: COMPARING AND CONSTRUCTING TWO WEBSITES
Comparing and Constructing two websites
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1COMPARING AND CONSTRUCTING TWO WEBSITES
Executive Summary
The paper is engraved with the knowledge of the sites of Honda and Toyota. These two
distinct companies have been leading since a long time. They had been producing their best
quality products with the help of which these brands have been successfully leading in the
market of automobiles. The paper had helped to understand the difference between the two
sites that has been developed by the companies.

2COMPARING AND CONSTRUCTING TWO WEBSITES
Table of Contents
Introduction................................................................................................................................3
Proximity....................................................................................................................................3
Alignment...................................................................................................................................4
Repetition...................................................................................................................................4
Contrast......................................................................................................................................5
Conclusion..................................................................................................................................5
Reference list..............................................................................................................................6

3COMPARING AND CONSTRUCTING TWO WEBSITES
Introduction
Honda is a Japanese organization that is famous for developing the best quality
vehicles. It has been producing various types of vehicles developed with innovative ideas
(Barron, Pereda & Stacey, 2017). It has the world’s largest manufacturers of internal
combustion engines. On the other hand, Toyota is another leading Japanese organization that
is well known for manufacturing vehicles. It has a record as the leader of the global market
for hybrid electric vehicles (Zhou, 2019). This paper is a comparison between two sites of the
organizations that have been mention above. There will be a distinction between proximity,
alignment, repetition and the contrast between the brands.
Proximity
Proximity is the calculation of the presence of an object from another particular object
(Dzung, & Ha, 2018). The proximity of sites means identification of the similarities or
differences among the sites. It will help in the analysis of the reputation and creative style of
the sites. The sites are almost similar and have been developed in a way that will help in easy
access for the customers. However, Honda has developed a site wherein there is a lot about
the history of the company as well as several pictures that help in the understanding of the
innovations that have been included in the paper. On the other hand, Toyota is more focused
on developing a site wherein there is more of an advertisement and cars that will help
customers to easily view the price and features of the products (www.toyota.com, 2020).
Both the sites are built specially to advertise the vehicles that will help in the increase of the
revenue and making the vehicles more prominent to the customers. Various similarities have
been identified in the sites. For instance, both have developed a site that can be easily
accessed by the customers in case of help.

4COMPARING AND CONSTRUCTING TWO WEBSITES
Fig 1: logo of Honda
(Source: Chong, 2019)
Fig 2: Logo of Toyota
(Source: Monden, 2019)
Alignment
The sites are aligned in a way that will make people aware of the existing vehicles
and machines that are available on the site. Honda has been manufacturing not only cars but
also motors and other machinery (Chong, 2019). Toyota has been famous for the
manufacturing of vehicles only. From the site, it is evident that both the sites have been
advertising its products on their sites. The sites of Honda denote that there has been a great

5COMPARING AND CONSTRUCTING TWO WEBSITES
sale in the products due to the development of the products and the right manufacturing of the
products in the past year. Honda has been famous for producing other products like
generators as well as various products that are not connected with electricity
(www.honda.com, 2020). Whereas Toyota mainly ensures that it becomes easier for the
customers to dodge through their site and find better products. These are the two most
significant companies that have been popular for Japanese technologies and innovations.
Toyota provides customers with product variety that Honda is unable to provide. Whereas
Honda has been providing the customer with the best combustion engines. The sites ensure
that they provide the best marketing strategies that help in the development of the customers
increasing their revenue of the brands.
Repetition
Repetition is an important factor that plays a vital role in the development of products.
Often customers tend to lose their interest in the products due to its repetition of the product
parts of innovation (Zhou, 2019). The sites are completely different when it comes to
repetition. Honda deals with success stories and customer preference advertisements, whereas
Toyota deals with advertising its coming products that will make people more attractive to
the products. Toyota has been dealing with the changes in the looks and models of the
products. On the other hand, Honda is more focused on the changes that are being brought in
the internal machinery of the vehicles (Monden, 2019). The repetition that has been observed
in the sites is that both the sites have been displaying their newly launched products mostly
than the products that have been mostly sold. There are pop up boxes clicking on which the
customer can be guided to the area that they desire to go. At the end of the sites, there are
relevant menues or links that gives information for the people to know about the company or
the band. These are few of the helpful things that are being provided in the sites.

6COMPARING AND CONSTRUCTING TWO WEBSITES
Contrast
There is a great difference between the products as well as the sites of Toyota and
Honda. Based on performance, Honda is must more highly rated than compared to Toyota
(Bahety, Moffitt, Pruchnik & O’Rourke, 2018). Toyota Camry may be one of the high
performing cars, but many other models of Honda is highly rated performer. The sites ensure
to make the above points in their site that will help provide a clear understanding of the
customers (Barron, Pereda & Stacey, 2017). Both the sites have mentioned their features and
their best qualities in their sites where the customers can easily reach out to find a better
review of the models. The sites have been focusing on advertising the products. However,
Toyota focuses on advertising mostly than focusing on past success stories. Whereas, Honda
focuses on past success stories along with advertisements. Honda even focuses on the fact
that the products that are being developed by the organization are environmentally friendly,
whereas Toyota has nothing such mentioned in the site.
Fig 3: Honda Nsx
(Source: Barron, Pereda & Stacey, 2017)

7COMPARING AND CONSTRUCTING TWO WEBSITES
Fig 4: Toyota C-HR
(Source: Bahety, Moffitt, Pruchnik & O’Rourke, 2018)
Conclusion
It can be concluded that both the companies are the best producing models of the
world. The organizations have reached the highest positions in the sales-marketing due to its
various qualities that are being endowed in the models. The sites provide quite relevant
information about the products and the reviews seem to be genuine. However, several
changes are being observed in the models and the customers can easily distinguish their
features with the use of the models. The sites have distinguished between their products and
have demonstrated the products with great skills. The paper will help to understand the
difference between the two sites and provide relevant information about the models that they
have developed in the past years. These two organizations have been providing a great
competition in the market-ensuring rise in the revenue of the organizations.

8COMPARING AND CONSTRUCTING TWO WEBSITES
Reference list
Bahety, S., Moffitt, B., Pruchnik, W., & O’Rourke, J. S. (2018). Honda motor company:
Communication and the takata airbag crisis. The Eugene D. Fanning Center for
Business Communication, Mendoza College of Business, University of Notre Dame.
Barron, A., Pereda, A., & Stacey, S. (2017). Exploring the performance of government affairs
subsidiaries: A study of organisation design and the social capital of European
government affairs managers at Toyota Motor Europe and Hyundai Motor Company
in Brussels. Journal of World Business, 52(2), 184-196.
Chong, S. C. (2019). An Analysis of the External and Internal Factors Affecting Honda
Motor Company’s Performance.
Dzung, V. T., & Ha, T. V. (2018). AFTER SALES SERVICE IN MARKETING
CHANNEL: CASE STUDY HONDA VIETNAM COMPANY. ON SOCIO-
ECONOMIC AND ENVIRONMENTAL ISSUES IN DEVELOPMENT, 905.
Monden, Y. (2019). Toyota management system: Linking the seven key functional areas.
Routledge.
www.honda.com (2020). American Honda Motor Co., Inc. - Official Site. [online]
Honda.com. Available at: https://www.honda.com/ [Accessed 28 Jan. 2020].
www.toyota.com (2020). New Cars, Trucks, SUVs & Hybrids | Toyota Official Site. [online]
Toyota.com. Available at: https://www.toyota.com/ [Accessed 28 Jan. 2020].
Zhou, X. (2019). Corporate Governance and Corporate Governance Index: A Study on
Toyota Company Recall Scandal. Available at SSRN 3385229.