Comparing the Uses of Digital Technology and Leadership Skills of Haz, Tas and Hazev to Caffe Nero NAME OF THE STUDENT NAME OF THE UNIVERSITY

Comparing the uses of
Digital Technology and
Leadership Skills of Haz,
Tas and Hazev, to Caffe
Nero
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

Introduction
Digital technology has a major effect on the staff
management of the organization. Haz, Tas and
Hazev has been following unique management
and leadership styles for staff management
(Covin and Slevin 2017). These skills are
compared and contrasted with another popular
café in UK, Caffe Nero.

Digital Technology utilized by
the Marketing Manager of Haz
 Digital technology that is being utilized by
Marketing manager within Haz has eventually
allowed them to automate the business
operations, storing of information, increasing
speed of communication and even for social
connections.
 This marketing manager has subsequently
involved this specific technology to improve
marketing department by following bureaucratic
management theory.

Leadership Skills that are utilized by the
Marketing Manager of Haz
 The effective style of leadership that is being utilized by the marketing
manager of Haz is the participative leadership, a form of democratic style.
He includes the ideas of his staff within decision making process, however
he takes decisions by himself.
 The most significant skills of leadership that are utilized by the marketing
manager regarding digital technology would be better mapping, incurring
of lesser costs and proper decision making.

Digital Technology utilized by the Restaurant
Manager of Tas
 The restaurant manager of Tas has eventually
involved the digital technology in his business and
thus he has achieved advantages such as several
digital opportunities, better transportation and
versatile working (Westerman, Bonnet and McAfee
2014).
 This restaurant manager has followed management
theory of human relations and thus he motivates as
well as inspires the staff or employees to execute
business operations in a better manner.

Leadership Skills that are utilized by the
Restaurant Manager of Tas
 The significant style of leadership that is being
followed by restaurant manager of Tas is the
transformational leadership style.
 These skills of leadership, which are being
utilized by the restaurant manager for
digitization and digital technology are
conceptual skills, forward thinking skills and
change management.

Digital Technology utilized by the
Finance Manager of Hazev
 The finance manager of Hazev chain has
involved digital technology and digitization in
the business. This specific technology has
eventually helped him to create new values to
every business model, experience of customers,
business processes as well as operations.
 This finance manager has followed the theory X
and theory Y to understand every requirement
of the staff or employees and thus this became
easy after implementing digital technology.

Leadership Skills that are utilized by the
Finance Manager of Hazev
 The style of leadership that is being utilized by the finance manager of Hazev would
be the transactional leadership style (Verba 2015).
 The respective leadership skills, which are being utilized by finance manager are the
capability of navigating change as well as innovation, efficient collaboration and
growing set of mind.

Comparison of the Leadership Skills uses in
Haz, Tas and Hazev to Caffe Nero
 The skills or styles of leadership, which are
eventually utilized by the three distinct managers
of Haz, Tas and Hazev are extremely unique when
compared to any other service organization.
 The finance manager of Hazev is following
transactional leadership, marketing manager of
Haz is following participative leadership and finally
restaurant manager of Tas is following
transformational leadership.

Comparison Contd..
 Caffe Nero is one of the most popular and significant
cafes within United Kingdom. When the skills and
style of leadership of Caffe Nero were being compared
with skills of the three managers of Haz, Tas and
Hazev it is being observed that Caffe Nero is being
following transactional leadership within their
management (Goleman, Boyatzis and McKee 2013).
 This is completely similar to the respective
management of Hazev since the finance manage is a
transactional leader.

Comparison Contd..
 The various skills of leadership utilized by the
three managers of Haz. Tas and Hazev majorly
involve efficient collaboration, changes and
innovation, communication as well as influence
and many others.
 When the skills of leadership were compared with
Caffe Nero, it is being observed that they have
included innovation and communication in their
management. Due to this type of innovation, Nero
gets more customers than any other cafes in UK.

Contrast of the Uses of Digital Technology in
Haz, Tas and Hazev to Caffe Nero
 Haz, Tas and Hazev have deployed digital
technology in the business to have an effective
involvement of all kinds of technological
advancements (Hill, Betts and Gardner 2015).
 The Marketing, Restaurant and Finance
managers of the three popular and significant
chains of restaurant have eventually become
extremely noteworthy in contrast to any other
service organization in UK.

Contrast Contd..
 Caffe Nero is one of the most popular cafes
within UK. However, they have become
inefficient in managing the staff and employees
efficiently in contrast to Haz, Tas and Hazev.
 This is mainly because they have not included
digital technology or digitization yet within their
organizational processes and hence they are
still using traditional means of communication.

Contrast Contd..
 The marketing, restaurant and finance managers of Haz, Tas and Hazev have
been eventually following few noteworthy leadership and management and
leadership styles as well as skills within their businesses (Bell, Bishop and
Przybylski 2015).
 Such styles of leadership and management are quite effective in comparison
to Caffe Nero This is majorly for the reason that the staff and employees are
motivated and therefore performance of employee is enhanced.

Analysis of the Management and
Leadership Skills
 After comparing the management and leadership skills
for Haz, Tas and Haz with Caffe Nero, it is analysed that
each of these skills is needed for proper
transformation.
 Such leadership skills, which are involved are ensuring
proper vision, involving digital strategies, effective risk
taking and innovation for involving the digital
technology.
 Caffe Nero, being a follower of transactional leadership
style, should include digital technology in the business.

Conclusion
Therefore, it can be concluded that the
leadership and management skills or styles of the
marketing, restaurant and finance managers of
Haz, Tas and Hazev are extremely effective and
these have helped them to implement digital
technology. Moreover, when these are compared
to the skills of Caffe Nero, it is observed that
these three managers are much more efficient
that the cafe.

References
Bell, V., Bishop, D.V. and Przybylski, A.K., 2015. The debate over digital
technology and young people.
Covin, J.G. and Slevin, D.P., 2017. The entrepreneurial imperatives of
strategic leadership. Strategic entrepreneurship: Creating a new mindset,
pp.307-327.
Goleman, D., Boyatzis, R.E. and McKee, A., 2013. Primal leadership:
Unleashing the power of emotional intelligence. Harvard Business Press.
Hill, R., Betts, L.R. and Gardner, S.E., 2015. Older adults’ experiences and
perceptions of digital technology:(Dis) empowerment, wellbeing, and
inclusion. Computers in Human Behavior, 48, pp.415-423.
Verba, S., 2015. Small groups and political behavior: A study of
leadership (Vol. 1289). Princeton University Press.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning
technology into business transformation. Harvard Business Press.