Vodafone vs BT: A Comparison of Marketing Mix Strategies

This report provides a comparative analysis of Vodafone and BT Group Plc, two major players in the UK telecom industry, focusing on their extended marketing mix (7Ps). The report examines the companies' products, pricing strategies, distribution channels, promotional activities, customer service approaches, operational processes, and physical evidence. It highlights how each company positions itself in the market, emphasizing aspects like product quality, pricing based on service value, diverse distribution channels, and promotional tactics including celebrity endorsements. The report also explores the significance of employee training, customer prioritization, and operational processes such as readily available services. It concludes by summarizing the key differences in their marketing strategies and their capacity to achieve business objectives within the competitive UK telecom landscape, referencing their global operations and market presence. The analysis is supported by references to marketing mix strategies from MBA Skool.

COMPARING TWO COMPANIES
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INTRODUCTION Click icon to add picture
• The two companies chosen for comparing extended
marketing mix are Vodafone and British
Telecommunication (BT) Group Plc
• Both the companies operate in the telecom industry
of the UK
• BT Group Plc is the leading and largest telecom firm in
the nation
• Vodafone is the second largest telecom cooperation in
the nation
 Both the companies operate in the telecom industry of the UK
 BT Group Plc is the leading and largest telecom firm in the nation
 Vodafone is the second largest telecom cooperation in the nation

PRODUCT
BT Group Plc
• The products of this company are famous for its quality
• It includes landline phone, mobile phone, digital television, IT services and
communication through fiber optics
Vodafone
• The products of this company are of different genres of communication
• It consists of the smartphone, Vodafone branded phones, internet services,
messaging and voice services, handsets and value-added services

PRICE
BT Group Plc
• This organization offers most of its services with bundle pricing
• The firm adopts diverse offers on the basis of the rates of the utility of the clients
Vodafone
• The company make sure of loyalty by offering strong range and high-quality services
• The pricing is chosen on the basis of the quality of its services like bandwidth and
speed

PLACE
BT Group Plc
• BT utilizes various channels of distribution for multiple services and products
• The company utilize direct communication modes like door-to-door sales, posts,
emails and leaflets and websites
Vodafone
• Most of its services are distributed through stores and customer care centers
• The company can also use independent retail stores as its channel of distribution

PROMOTIONS
BT Group Plc
• This organization uses various advertisement tactics in the market of UK
• The firm promotes actively through internet, TVs, radio, websites and billboards
Vodafone
• The firm promotes actively through internet, TVs, print media, radio, websites
and billboards
• Vodafone also uses celebrities and sports stars for promoting its services and
products in the UK’s market

PEOPLE
BT Group Plc
• This firm has highly trained employees, and they are motivated by incentives
regularly
• The firm uses its resources effectively for satisfying its consumers
Vodafone
• This firm has always made sure to highly prioritize its customers
• The staffs and consumers are the people of the organization and are a
significant pillar of growth of the company

PROCESS
BT Group Plc
• Most of the operations of this company take place from its head office in London
• The company provide any type of assistance to the customers at any time and any
part of the world
Vodafone
• The readily available top-ups and completely functional towers with a strong signal
are the most vital processes
• The services to the customers are of great value for the operations at this company

PHYSICAL EVIDENCE
BT Group Plc
• This firm operates in over 180 nations besides operating in the UK
• BT has stores in different locations apart from the UK
• The organization use punch lines for attracting clients to its products as
well as services
• BT always publish its quarterly and annual financial reports

CONTINUED…
Vodafone
• This firm operates in over 150 nations besides operating in the UK
• Vodafone has stores in different locations apart from the UK
• The company issues its sim cards to each client
• Service outlets, recharge vouchers and digital TC services are part of the
company

CONCLUSION
• BT Group Plc and Vodafone has been chosen for comparing their extended
marketing mix
• BT is a British telecom firm that also operates in over 180 nations
• Vodafone is a telecom organization in Britain that operates in over 150 nations
• The extended marketing mix of both the company showed that the companies have
the capacity to achieve their goals

REFERENCES
• British Telecommunication (BT) Marketing Mix Strategy,
2019. MBA Skool-Study.Learn.Share. Available at:
https://www.mbaskool.com/marketing-mix/services/16895-briti
sh-telecommunication-bt.html
• Vodafone Marketing Mix Strategy, 2019. MBA Skool-
Study.Learn.Share. Available at:
https://www.mbaskool.com/marketing-mix/services/16863-vod
afone.html