Comparison of Marketing Mix of Coca Cola and Pepsi Co

Added on -2020-11-23

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P3 Comparison of marketing mix of Coca Cola and Pepsi Co...................................................1P2 Marketing plan of Coca cola..................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONIn modern world, marketing department plays an essential role when it comes to attaindesired goals and objectives. Under this report, Coca Cola has been taken which was introducedin business market for the first time in the year of 1886 by John Pemberton (Morgan, 2012).Report will show comparison of marketing of Coca Cola and Pepsi Co.. Along with this, it willalso put light on marketing plan in order to gain competitive advantages.TASK 1P3 Comparison of marketing mix of Coca Cola and Pepsi Co.When it comes to gain competitive advantages, it has been located that marketing mixcan be considered as the best tool. This can be taken under in use in order to make effectivedecisions. Proper conduction of this tool can lead companies to face any sort of risks where theycan give high competition as well to rivals. In initial years of Coca Cola, John Permberton didnot saw the success of Coca Cola and died in 1888 and then after that it was sold to Asa G.Candler who finally expanded business of this organisation and generated carbonated drinks aswell. Pepsi Co. which is one of major competitor of Coca Cola. 7Ps of Marketing-mix of both ofthese organisations are done below:BasisCoca ColaPepsi Co.Product Organisation is having a wideportfolio within beverages which ishaving a 3300 goods. It is dividedinto various items like as coffee, tea,fruit drinks, water, energy drinks,100% fruit juice and many more. It ishaving its presence in more than 200nations (Ratiu and Avram, 2013). Majorly, Pepsi Co. deals in twosections and these are beverages andfood products. Some of its productsare: 7Up, Duke, Mirinda, Mountaindew, Pepsi, Slice, Tropicana, Cheetosand Lays that can be taken under inuse.PriceOrganisation is having a wide rangeof goods, they had accomplishedpricing as per geographic as well asmarket segment. Sub-brands arehaving a various strategy of pricing.Prices of different products staysmuch related to other company goods.Sometimes they also gives manypromotional discounts in order toraise sales of items.1

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