Comparison of Research Techniques Used by Netscribes USA and Atkins Researchglobal

Running head: RESEARCH METHODS
RESEARCH METHODS
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1RESEARCH METHODS
Table of Contents
Introduction:....................................................................................................................................2
Comparison of tools used by Netscribes USA and Atkins Researchglobal:...................................2
Advantages of using Netscribes USA and Atkins Researchglobal:................................................3
Netscribes USA:..........................................................................................................................3
Atkins Researchglobal:................................................................................................................4
Reason for companies to use their own in house research team:....................................................4
Benefit of other companies from the above firms:..........................................................................5
Conclusion:......................................................................................................................................5
References:......................................................................................................................................6

2RESEARCH METHODS
Introduction:
Market research is extremely important in today’s world in order to ensure that all
organizations are risk free and have adequate back up plans in case of an unforeseen situation.
Market research can be done using both qualitative as well as quantitative analysis of the data
collected form primary as well as secondary sources. The following report will highlight the
research techniques used by two renowned companies, which are Netscibes USA, and Atkins
Researchglobal.
Comparison of tools used by Netscribes USA and Atkins Researchglobal:
Netscribes is a market research and global intelligence company that mainly conduct
market research based on qualitative as well as quantitative primary research, analytics in social
media, secondary or desk research and the IP research. Netscribes conduct primary research by
global business to business as well as business to customer markets through online as well as in-
person interviews or surveys. Secondary research is carried out through information collected
from company websites as well as premium repositories unlike Atkins Researchglobal. IP
research is carried out through tools such as DNS look up, Test ping and reverse IP for sector
analysis as well as assessment of technology (McQuarrie, 2015) unlike Atkins researchglobal.
Social media analytics include analysis of data collected from Facebook, twitter etc. Netscribes
has developed an artificial intelligence powered tool called the “The Onsense market intelligence
platform” which is a single centralized source of the important market information as well as
insights (McDaniel & Gates, 2013). It acts as a decision-making and support tool for
organizations.