Comparison Between Three Companies

Running head: COMPARISON BETWEEN THREE COMPANIES
COMPARISON BETWEEN THREE COMPANIES
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1COMPARISON BETWEEN THREE COMPANIES
Introduction
The essay will be based on the analysis of three companies namely Google, Walmart
and McDonalds which belong to three different industries. The comparison will be mainly
based on the analysis of the financial position of the organizations in the market. The
backgrounds of the three organizations will be discussed in detail. The organizations will be
further compared to their competitors in the market. The companies that are taken into
consideration are, Google, Walmart and McDonalds. All the three are multinational
organizations of the American origin. The discussion will be based on the industry in which
they operate and their positions in the market as compared to their competitors in the market
(Helfat and Martin 2015).
Comparison of three companies
Analysis of Google
Google is a multinational technology organization of American origin which mainly
specialises in the products and services that are internet-related. The products of the
organization include, online technologies related to advertising, search engine, hardware and
software. The organization has a huge employee base of 73,992 and has its operations all
over the world. The revenues of the company have shown huge growth from the year 2008 to
2011. The financial position of the organization has shown sustainable since the start of its
operations. Google holds around 63% of the total worldwide market share in the year 2017
(Google.co.in. 2018).
The major reason behind the growth of Google has been the innovative search engine
of the company and the employee-friendly work culture. The entry of the organization in

2COMPARISON BETWEEN THREE COMPANIES
various markets like the fast growing industry has been able to provide huge opportunities of
growth for Google.
The major competitors of Google in the market are Bing and Yahoo. The two
companies have however not been able to give tough competition to Google in the market.
They have been able to acquire a market share of 16.2% and 10.8% respectively in the
worldwide market (Hill, Jones and Schilling 2014).
The future performance of the company will be mainly based on the ways by which it
is able to acquire the huge and fast growing smartphone market. This will help the
organization to further grow in size and increase its revenues.
Analysis of Walmart
Walmart is a multinational retail organization of American origin which mainly
operates a supermarkets and discount departmental stores. The headquarter of the company is
located in Bentonville, Arkansas. The revenues of the organization in the year 2017 has
amounted to 500.34 billion dollars. The organization has an employee base of 2.3 million in
the entire world and around 1.4 million in the US alone. Walmart holds the position of the
world’s biggest retail organizations in terms of the revenues (Walmart.com. 2018).
Walmart was established in the year 1945 by Sam Walton. The company enjoyed
immediate success in its ventures and the revenues that were earned by Walmart in the first
year was around 1,05,000 dollars. The company has to a stage where it owns more than 8500
stores in the entire world. The 2.2 million people are a part of the Walmart family. The major
reason behind the huge success of Walmart has been its lowest prices. The company has
always devised policies based on the choice of the customers (Pearlson, Saunders and
Galletta 2016).