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Competency 1 Email marketing refers to a corporation strategically sending emails to repeat/potential consumers in the hopes of generating income. You may send mass emails to many individuals using email marketing. This strategy hasthe advantages of being inexpensive, automatable, and reaching out and sending specific types of emails to individuals. Emails have a low success rate since we receive many of them, which is one of its flaws. Also, because the firm may be looking for us rather than buying, an email can be easily disregarded or deleted before it is opened. Mobile marketing is a marketing technique that uses a mobile device to reach a company's target audience and create income. Apps becoming more accessible, mobile versionsof websites, and the ability to modify are some of the advantages of this strategy. The absence of client privacy is one of this strategy's flaws. Sending promotion emails for future seasonal sales uses email marketing for Costa's Customs. Customers wouldbe more likely to visit the business if they knew there would be ticket items on sale. I would use email marketing to send promotional emails during prom and wedding season. Finally, I'll provide discount codes to returning clients. Consider the followingscenario: (Since you spend xxx, here is a 15 percent off code on your next store purchase.) This will assist in keeping loyal clients satisfied as well as increasing brand loyalty. For Costa's Customs, I would employ mobile marketing to guarantee a successful app easily accessible in the app store. Users are also encouraged to enable notifications on their mobile apps. We must have a mobile version of the website. Finally, marketing via other applications will allow us to reach our target demographic on additional platforms while increasing brand awareness. Canva.com link https://www.canva.com/design/DAEgz6ILGCM/5J4rFR4O5G5u-lgIKdknPw/view? utm_content=DAEgz6ILGCM&utm_campaign=designshare&utm_medium=link&utm_ source=publishsharelink Costa's customs displaya luxury sense while still being classy and sophisticated, which is why I chose this header. Keeping the color scheme dark neutral truly brings the store's header and name to life. I also added a female and male picture to each corner, indicating that it is intended to have a professional feel, and our service includes attire. Mailchimp
https://us6.admin.mailchimp.com/templates/share? id=159006222_56fa97bc7db3bdd2c85f_us6 Explanation: Mailchimp was a lot more complex than I had anticipated. I spent 45 minutes to an hour trying to find out how to insert specific information and photographs into the email, and I still couldn't figure it out. I intended to either use a logo I created on a free LOGO site or manually put in Costa's Customs and say Retail Clothingand Tailoring under it for the LOGO. This would inform users of our store's name and our services. I chose to include a banner regarding wedding season to alert clients that we are offering a start-of-season sale. I used this GILF because Mailchimp wouldn't let me use a standard image, but I have received GILFS in retailor emails. I thought the GILF was appropriate because we do tailor in our shop, and it also features a gentleman in a suit department. Finally, I decided to use "here comes the bride" to get people's attention. Then, in all capital letters, state that we are having a deal and provide additional precise information about everything we offer at our store. oBecause not everyone uses social media or is proficient with mobile devices, email marketing is essential. To diversify their clientele, advertisements must be tailored to specific age groups. oThe world is changing, and most online buying takes place on mobile devices. Receiving more leads and, as a result, more buy opportunitiesbenefit mobile marketing. Competency 2 Paid search engines are one of the most effective ways to promote a business online and are often used by vendors and business owners to assess keyword profitability and ROI before attempting Search Engine Optimization or SEO. Paid engine search, like SEO, has both perks and pitfalls. Remarketing is an advantage of paid advertising; while getting searchers to buy on their first click is unlikely, having them view your ad regularly might lead to a purchase or a referral for future sales. Paid ads also provide you with more local and global exposure while tracking your ads in real-time and providing you with information on the performance of your keywords and ad messages, the amount of traffic your ads generate, and whatpercentage of that traffic converts to sales. Some downsides of these ads include the fact that they can be highly complicated and are not free; additionally, sponsored ads cease to exist once people
stop paying. After your advertising is removed, the traffic generated, and the sales generated by that traffic are also released. Choosing the best SEO approach for Costa's can be difficult. Because SEO has various advantages and disadvantages, attaining the stated goal is always contingent on a company's finances and desire to implement our recommendations. Even though paid advertising, social media, and other online channels can drive traffic to websites, search engines drive most online traffic. Organic search results take up more digital real estate, appearmore trustworthy to sophisticated users, and receive far more clicks than paid ads. For example, in the United States, only 2.8 percent of individuals click on paid adverts. Too much business is one of the cons or disadvantages of SEO. As much as any firmwants to succeed, there is a real danger of doing too much and too fast. If you can't handle the volume of leads and sales, opportunities will be lost, consumers will be disappointed, and Costa's reputation will suffer. Pay Per Click (PPC) refers to paidmarketing activities online, such as sponsored searches and adverts. In contrast, Search Engine Optimization (SEO) refers to any efforts (primarily organic) used to increase a website's ranking in search engines. While SEO produces more long-term outcomesand is viewed as a long-term investment with returns even if you don't put in any additional effort, paid advertising makes results for as long as the campaign is active. At the outset, SEO is a more cost-effective technique to get results, yet it isn't always free because it requires time and attention, and it all depends on how quickly you want results. Investing in Off-Site SEO strategies could help you provide more high-quality leads faster. PPC is just paying for ad space. However, SEO will drive searchers to your website interested in your items and will not be turned off by the ad. In today's digital environment, online buyers are bombarded with advertisements, resulting in Ad blindness, in which customers automatically avoid commercials and focus onorganic results. When it comes to paid advertising, think about rapid results because PPC will provide you with an almost immediate return on investment. If your campaign is correctly set up, you will be able to track the flow of currency in and out of your online paid ad investment. Another benefit of paid advertising is the ability to create objectives on the user categories you want to attract, such as geography, age, and income, ensuring you obtain traffic, leads, and sales from your preferred middle class 25 or up Chicagoland business professionals. Paid advertisements also provide you the chance to appear on other websites, providing you a tremendous edge by placing your ads in high-traffic areas where your target audience is and serving them targetedadverts that direct them to
your website. If we used both SEO and PPC to propel Costa's ahead, we could combine the cost-effectiveness of SEO to generate traffic naturally. At the same time, PPC drives your target market to Costa's website, doubling volumeand assisting us in reaching our traffic volume goal of 100% in 18 months and sales objective of 50%. Using dual keyword research for on-site material and targeted ads will enhance consumer traffic. A double SEO and paid ad approach allow stats to be easily tracked and quantifiable outcomes to be shown. The customer experience will naturally improve, while brand awareness will increase, loyal customers will be created, and Costa's will stand out from the competitors. Looking at Costas' profile and their target market of business professionals, and the fact that Custom was in the title was the essential phrases I needed to make sure came up first in the sponsored ad search. Also, because women's demands are frequently disregarded, including dress or dressesin the term search was required, given that most online buyers are female. When creating an organic search, I wanted to concentrate on the specifics of Costa's Custom, such as locations and history, without straying too far from critical words like custom.I tailored and included keywords like quality for those looking for something that would suit middle to upper-middle-class budgets. Though not all SEO methods are paid for directly, the creation of SEO needs many hours of selfless research and continual refinement of moving elements. SEO and Paid Ads can be seen as SEO's position inside the more extensive umbrella of PPC. The difference between SEO and PPC is that PPC focuses on advertising while SEO optimizes the website’s back end. Both are required forweb presences and substantial traffic volumes, as they operate together to provide the best results. Because SEO takes time to produce results, determining the effectiveness of your keyword targeting can be difficult at first. Fortunately, PPC allows you to see immediate results, determining which keywords are driving traffic and which are not. As a result, you may improve your SEO targeting and receive better results. PPC keyword data searches inform your SEO campaigns, allowing you to understand better what your customers want and the terms they use. Instead of waiting for SEO keyword optimization results, use your PPC data to make necessary modifications to your SEO campaigns with immediate results.
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